Get-SET Workshop 2009
Developing a Social Entrepreneur's Toolbox
California Lutheran University
Thousand Oaks, CA
April 23-24, 2009
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Sessions
Introduction and Enterprise Planning
A social enterprise may or may not be a business, but social entrepreneurs are adapting important elements of business planning to the requirements of social accounting and audits. A social enterprise plan is needed for rational planning, managing, monitoring, reviewing and evaluating the enterprise and its accomplishments. Enterprise planning is a process of setting out what the organization intends to accomplish and how . . and providing for 'social accounts' that can be used to report back on progress. After an introduction to the entire workshop, participants will focus on the very important challenges and techniques of successful enterprise planning.
Sustainable Financial Management
Social enterprises must consider both business costs and social costs in evaluating their operations. Today, more social entrepreneurs are working to achieve sustainability through earned income. Some aim to reduce the need for donated funds or to provide a more reliable and diversified funding base. Others are finding that program quality and measurable results are increased with the application of proven business practices and attention to market discipline. In this session participants will uncover emerging strategies for success in areas of financial self-sufficiency, income diversification, cost savings, resource maximization and financial management.
Marketing and Communications
As social enterprises run campaigns to educate, to raise consciousness, or to change attitudes and behaviors, effective marketing and communications are crucial. Entrepreneurs must analyze their situation, set measurable objectives in connection with targeted audiences, stakeholders and partner publics. They must plan and implement creative strategies and tactics . . all while taking care to control marketing programs and track accomplishments. In this session participants will identify the challenges faced by social entrepreneurs in making themselves seen and felt, and positioning themselves to meet their social and financial objectives.
Performance Management & Measurement
Understanding and measuring performance helps social enterprises articulate their multiple 'bottom lines' — social, environmental, financial and organizational. There is a need for more tangible accountability for the social impact created for each dollar, rupee or ruble that is invested or granted. Paticipants will interact to identify challenges in visualizing, actualizing and tracking outputs and outcomes — and techniques to incorporate the process into the daily operations of the social enterprise — and to be able to share this information with stakeholders.
Social Enterprise in Disaster Management
Disaster management has predominantly been seen as a charitable humanitarian intervention. The Asian Tsunami of December, 2004 highlighted the problems of aid dependency promoted by well intentioned charitable aid. Successful disaster mitigation has to go beyond charitable aid to building a capacity for the community to transform itself. In this session participants will identify the challenges faced in overcoming aid dependency of disaster affected populations and then identify techniques to develop social enterprises that are better at building back the communities.
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