Executive in Residence
Dr. Lodato, a high technology company executive, was a management consultant, author and lecturer before coming to CLU in 1992. He has published scores of articles on marketing, strategic management and sales management as well as several major books on these topics. He is the developer of Structured Strategic management methodology, Integrated Sales management process and the Master Method of Persuasion. Dr. Lodato teaches courses to both undergraduates and MBA candidates. He is an avid golfer.