Marketing

For students who will start the program in Fall 2016 or after.

The Marketing Track prepares students to apply marketing research tools and concepts in domestic and international markets, identify strategic factors and trends, analyze the external environments, plan campaigns, and understand the application of the principal tools of marketing and sales management.

Individuals who have already earned their MBA, MPPA or a similar advanced degree can earn a Post-MBA Certificate in Marketing by completing a set of four targeted courses.

Required Course
  • MBA 520   Marketing Research
Professional Concentration Courses

Choose three from the following:

  • MBA 530   CRM in the Digital Age
  • MBA 531   Sales Management 
  • MBA 532   Strategic Public Relations
  • MBA 562   International Marketing
  • MBA 533   Strategic Brand Management
  • MBA 534   Consumer Behavior
  • MBA 535   Advertising Management
  • MBA 5STM   Special Topics of Marketing
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