GOING GREEN

Several groups at CLU recently jump started activities to promote environmental awareness. The Fillanthropy ad campaign, a class project in Communication 482 (Advertising), encouraged students to recycle and re-fill plastic water bottles. They also sponsored “ReThink” in May, a three-day electronic recycling event. In Environmental Science 485, students conducted research at local farms on potential threats from pesticides, while those in Religion 352 (Environmental Ethics) created a Sustainability Vision for CLU. Professor Michael Pearce’s Earth Day art installation promoted awareness of resource consumption, suspending 836 water bottles (the annual amount used by an average family) from the branches of a California Oak, while CLU’s next building project—the Swenson Center for Academic Excellence—has adopted an environmentally friendly design intended to win a silver-LEED “green building” designation.




ReThink

Real clients, real money

The Advanced Advertising Campaigns class received a grant from the city of Thousand Oaks to create an electronic waste awareness campaign. The "ReThink" campaign not only gave the students some insight into social marketing, but provided a valuable service to the community.



FILLANTHROPY
BUILDING GREEN
RETHINK
ALCHEMY TREE
PESTICIDES
The Word Photo Digital Music Lab Photo Senior Art Show Photo TV Studio Photo Choir Photo
The Word Photo Digital Music Lab Photo Senior Art Show Photo TV Studio Photo Choir Photo
The Word Photo Senior Art Show Photo TV Studio Photo
The Word Photo Digital Music Lab Photo Senior Art Show Photo TV Studio Photo  


Cal Lutheran in the "Green" News:

  • Marketing ideas can benefit planet

    "Often, people associate advertising with something bad for the environment, promoting consumption of products. But an integrated marketing campaign can benefit society and the environment," said Jean Sandlin, an instructor in the Communication Department of California Lutheran University in Thousand Oaks.

  • CLU students create e-waste campaign

    California Lutheran University students are creating an electronic waste awareness campaign for campus and community members.Over three days in May, people can take in their televisions, iPods, cell phones, toasters or any other e-waste products.

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