Brand Promise
California Lutheran University promises students high quality educational programs, small classes and opportunities to interact directly with professors who are passionate about teaching.
A brand promise is an articulation of what an institution promises to its target audiences—something that the audiences view as an offer with intrinsic or extrinsic value. It rises out of the institution’s mission and vision but focuses specifically on how that mission relates to the individuals it wishes to reach directly.
To communicate CLU’s distinctive strengths to key and new constituencies, the University has developed a brand promise that helps articulate the benefits of its Lutheran heritage and its academic value to its most important audiences.
CLU deliberately maintains an intimate learning environment driven by student needs and accentuated by a highly supportive faculty, staff and administration. Along with strong liberal arts undergraduate, graduate and professional curricula, this is the heart of the CLU brand promise.