Graphic Identity
An institution’s logo is the dominant outward visual expression of its personality, values and aspirations. A distinctive Lutheran community committed to an education balancing faith and reason, California Lutheran University has local, regional, national and international audiences. Our logo and printed materials express our serious commitment to conveying the University’s brand image as well as the underlying qualities upon which our visual identity is built.
This Brand Identity Manual is the guide to applying our image and logo to the materials through which we communicate to all our constituencies.
Consistent application of these standards over time will benefit California Lutheran University through improved awareness, recognition and professional appearance.
Questions
The Creative Media Center, an intregal part of the Marketing and Communications Division, serves as the central source of information and assistance for all communications purposes, including publications, Web site and printing. For related information, please contact:
The Creative Media Center
Phone: (805) 493-3517
Fax: (805) 493-3502
Email: webcenter@callutheran.edu
Please note:
All advertising, promotional products, publications and other printed materials must be approved by the Creative Media Center.