SCCUR 1995 at
CHANGING PERSPECTIVES OF ADVERTISING
IN AMERICAN LITERATURE
Gwen Harrod and Deyanne Nesh (English, Dr. Wines)
This oral presentation includes a slide show--a condensed version of the original collaborative slide show presentations created in an American Authors class. The presentation begins with a look at advertising's roots and milestones, continues with a brief overview of the development of the American advertising industry, describes some of the changing attitudes of the American public toward advertising, and demonstrates how those changes are reflected in selected American novels by Henry James, William Dean Howells, Aldous Huxley, and F. Scott Fitzgerald.
WOMEN'S LIVES: MEN'S FICTIONS
Robert Mangano and Angela Moller (English, Dr. Wines)
This project examines ways in which women's lives have been incorporated into profitable male-authored fictions and delineates some of the female responses to that appropriation. The presentation begins by recalling the negative female stereotypes created and perpetuated by early male non-fiction writers, and determines that the first males to incorporate women into fiction relied on those stereotypes for characterizing females. The focus then shifts to how male authors began to use real rather than textualized women as models for their fictions. Highlighting how the lives of these models were distorted to suit the aesthetic and marketing purposes of the men who used them, the students categorize female reactions: complicity (Nora Joyce); retaliation (Virginia Woolf); despair (Zelda Fitzgerald); objective theoretical analysis (demonstrated in a Philip Roth novel which epitomizes a new awareness of and a new solution for the problems inherent in the transformation of women's lives into men's often very profitable fictions).