University Marketing

CLU Style Guide

Glossary

Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

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TERM DEFINITION
Theatre Arts Building Located in the former gym/auditorium, the Theatre Arts Building houses the Blackbox Theatre, faculty offices and other facilities for the Theatre Arts Department.
Time Use figures except for noon and midnight.
Use noon or 12 p.m. but not both.
Use a colon to separate hours from minutes and lowercase a.m. and p.m.
Avoid redundancies: 10 a.m. today rather than 10 a.m. this morning
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