Hamid Ait-Ouyahia, Ph.D.

About

After graduating from the French National School of Economics and Statistics, Dr. Hamid Ait-Ouyahia joined 3M Company where he worked at different corporate positions during 25 years.  He then obtained his Ph.D. in Marketing from ESSEC -Paris in 2000 and moved to California to start a teaching career. He now teaches in France and the US. 

Education

M.S Mathematics;

Graduate from ENSAE-Paris (Paris School of Economics and  Statistics)

Ph.D. in Marketing- ESSEC France 

Expertise

Sales force planning optimization: Dimensionning, organizing and deploying the selling effort. 

Publications

Gouvernance et création de valeur dans un réseau, BMR review, MDI, Algiers, 2012

A ‘Network-Value-Resource’- based approach to Social Responsibility in  ‘Marketing, Ethique et Responsabilite Sociale’, editor:  Jean-Francois Trinquecoste, 2008

‘A Modest Proposal for Aiding Marketing Education’, 2006 Global Conference on Business and Finance, Costa-Rica

‘Why Marketing Needs Humanities: The Case for Philosophy’,Tunis, 2005 Fourth International Conference on New Directions in Humanities

à Mathematical Models for Sales Management, Encyclopédie Française de Gestion, Paris, 2000

Allocation de l’effort de vente: une approche issue des méthodes de portefeuille et d’optimisation, Recherche et applications en Marketing, 1997

à Knowledge-based Approach to Call Planning, TIMS, 1995, Gainesville, Florida