William B. Gartner, Ph.D.


(805) 493-3972
Westlake Center: 31416 Agoura Rd, Westlake Village, CA 91361


William B. Gartner holds a joint appointment with California Lutheran University (Spring and Summer Terms as a Professor of Entrepreneurship) and Copenhagen Business School (Fall Term as a Professor of Entrepreneurship and the Art of Innovation).

Prior to this joint appointment with CBS and CLU, he has held faculty positions at the University of Virginia, Georgetown University, San Francisco State University, the University of Southern California and Clemson University. He is the 2005 winner of the Swedish Entrepreneurship Foundation International Award for outstanding contributions to entrepreneurship and small business research. He is one of the co-founders of the Entrepreneurship Research Consortium, which initiated, developed and managed the Panel Study of Entrepreneurial Dynamics (http://www.psed.isr.umich.edu/psed/home).

His service to the entrepreneurship field has included two consecutive terms as Chair of the Academy of Management Entrepreneurship Division (1985 + 1986), special issue editorships for the Journal of Business Venturing (JBV) and Entrepreneurship Theory and Practice (ETP), and Editorial Board memberships with the Academy of Management Review (AMR), Journal of Management (JOM), JBV, ETP, the Journal of Small Business Management (JSBM) and the Strategic Entrepreneurship Journal (SEJ).

His research has been published in AMR, JBV, ETP, JOM, JSBM and SEJ; won awards from the Academy of Management, ETP, and the Babson-Kauffman Entrepreneurship Research Conference; and has been funded by the Kauffman Center for Entrepreneurial Leadership, Coleman Foundation, U.S. Department of Education, U.S. Small Business Administration, Small Business Foundation of America, Los Angeles Times, Pacific Gas and Electric Company, Corporate Design Foundation and the National Endowment for the Arts.

In 2013, he was a Fellow at the Batten Institute at the Darden School of Business, University of Virginia where he did research and writing on “the rhetoric of entrepreneurial practice,” and in 2014 he received a grant from the PACE Project at Aarhus University, Denmark to support research on the development of narrative theories and practices to enhance entrepreneurship pedagogy and training.

His current scholarship focuses on entrepreneurial behavior, the rhetoric of entrepreneurial practice, and the hermeneutics of possibility and failure.  His book "Entrepreneurship as Organizing" will be published in February 2016 by Edward Elgar.  

  • 1982 Ph.D., in Business Administration (Business Policy) University of Washington
  • 1977 Master of Business Administration (Business Policy), University of Washington
  • 1975 Bachelor of Business Administration (Accounting), University of Washington

Entreprenuerial Behavior

Entrepreneurial Finance

Entrepreneurial Narrative

Entrepreneurship and the Humanities

Entrepreneurship and the Arts

The Rhetoric of Possibility and Failure


Gartner, William B. (in press).  Entrepreneurship as Organizing: Selected Work of William B. Gartner.  Cheltenham, UK: Edward Elgar Publishing.  

Ingram, Amy E., Lewis, Marianne W., Barton, Sid and William B. Gartner (in press).  Paradoxes and innovation in family firms: The role of paradoxical thinking.  Entrepreneurship Theory and Practice.  

Gartner, William. B., Teague, Bruce T., Baker, Ted. & R. Daniel Wadhwani (in press) A brief history of the idea of opportunity.  C. Leger-Jarniou & S. Tegtmeier (Eds). Research Handbook on Opportunity Formation.  Cheltenham, UK: Edward Elgar Publishing

Gartner, William B. (2015). Arts entrepreneurship: Scope, practice and community.  Artivate: A Journal of Entrepreneurship in the Arts.  4 (2): 3-6. 

Gartner, William B. (2014).  Organizing entrepreneurship (research). In Alain Fayolle (Ed.) Handbook of Research in Entrepreneurship.  Cheltenham, UK: Edward Elgar, pp. 13-22.

Gartner, William B. (2014).  Forward.  In Ted Baker and Friederike Welter (Eds.), The Routledge Companion to Entrepreneurship. New York: Routledge, pp. xxi – xxiii.               

Gartner, William B. (2014). Notes towards a theory of entrepreneurial possibility. In Elizabeth Chell and Mine Karatas-Ozkan (Eds.) Handbook of Research in Small Business and Entrepreneurship.  Cheltenham, UK: Edward Elgar, pp. 25-37.

Gartner, William B. (2013).  Creating a community of difference in entrepreneurship scholarship.  Entrepreneurship and Regional Development. 25 (1-2): 5-15.  

Tedmanson, Deirdre, Verduyn, Karen, Essers, Caroline, and William B. Gartner (2012), Critical perspectives in entrepreneurship research.  Organization. 19 (5): 531-541.

Gartner, William B. and Kelly G. Shaver (2012).  Nascent entrepreneurship panel studies: Progress and challenges.  Small Business Economics. 39 (3): 659-665.    

Gartner, William B. and Jainwen (Jon) Liao (2012). The effects of perceptions of risk, environmental uncertainty and growth aspirations on new venture creation success.  Small Business Economics. 39 (3): 703-712.    

Gartner, William B., Frid, Casey S. and John C. Alexander (2012).  Financing the emerging business.  Small Business Economics. 39 (3): 745-761.


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