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James Mike Jay, M.B.A.

Adjunct Lecturer

Email: jmjay@callutheran.edu

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Mike has more than 20 years experience in executing studies in pricing, sales force planning, and customer relationship management. Mike is the Manager of the Strategic Pricing team at Guitar Center where he is responsible for utilizing analytics to test working hypotheses and insights, overseeing the development of Dynamic Pricing models and create competitive market analyses.  He has graduate degrees in Engineering and Business from Michigan and Rutgers.



Master of Business Administration, Rutgers University, Newark, NJ, completed course work requirements for a PhD in Marketing (ABD), Beta Gamma Sigma recognition.

Master of Science in Engineering, Industrial and Operations Engineering, University of Michigan, Ann Arbor, MI, DeVleig Foundation Fellow.

Bachelor of Science, General Engineering, Oakland University, Rochester, MI, graduated with departmental honors.   


Prior to his joining Guitar Center, Mike was employed by MSC (a Guitar Center Supplier) At MSC Mike helped reconfiguration of the GC consumer direct mail catalogs through the use of segmentation methods to match the interest and buying behavior of GC’s specialty retail customers.  He has analyzed GC direct mail retail campaign promotions utilizing statistical as well as ad hoc SQL reporting techniques.  Prior to joining MSC, Mike worked at a number of leading marketing analytics suppliers including, Zilliant, Health Products Research and J.D. Power and Associates.


Zetu, D. and Cheng, J. and Jay, J.M. and Lo, B. (2003) When will a consumer consider buying another car? , International Conference on Information Technology: Research and Education, 2003, Proceedings ITRE2003, pp. 530-534

Powers, K.I. and Jay, J.M. and Gao, T. (2003) Application of the LOESS Procedure for Monitoring and Detecting Critical Movements in the US Automobile Market, Proceedings of the 28th SAS® Users Group International Conference, volume 267

Richards, J.H. and Jay, J.M. (1983) Production Capability Analysis and Its Use In Chemical Plant Design, Proceedings of the 1983 Annual Industrial Engineering Conference, pp. 656-661

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