From Bubble Gum to Chupa Chups
How a small Italian firm became the world's largest candy company
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Stefano Pelle is Senior Executive VP at Perfetti Van Melle (PVM), the world's third largest candy company (after Kraft and Mars) with brands such as Mentos and Chupa Chups.
Pelle has personally led the growth of PVM in emerging markets such as India (where he grew it from humble beginnings to the largest candy company, with the second having only half of PVM's market share), Russia, and throughout the Middle East and Africa. He has also published two books with Sage Publications.
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