When used well, social media can greatly enhance our work here at Cal Lutheran. We'll work with you to create a strong online presence that follows the university's brand guidelines and helps you achieve your department's goals.
Here's how to get started:
Identify your goals and audience
Having a social media account isn't a goal itself. Rather, it helps you achieve your existing goals with a specific audience. Identify this audience and the goals that you think social media will help you achieve.
Do some research
Find other groups or institutions similar to yours who are successfully using social media. Study how they use it. What can you learn from them?
Inventory your content
One of the main pillars of social media is content. Without content, there is no kernel around which to build your audience. What types of content do you already produce? What types will you be realistically able to produce in the future?
Meet with Web Communications
Once you have done your own initial studies, it's time for us to meet. We'll give you recommendations based on the work you've already done and help identify opportunities and challenges.
Choose the right platform
Each social media channel offers different benefits. Based on our discussions together, we'll help you select the best channel for your audience, goals, and content.
Understand the applicable policies
Before we create your official social media presence, make sure you understand both Cal Lutheran's general social media guidelines and the specific policies for the channel you'll be using.
See specific policies for:
Launch your social media presence
Each social media channel has a different account creation process. We'll work with you to get everything up and running smoothly.