So how do we find a opportunistic niche? Helen Modley of Focus Wealth Management shared her success story about finding a niche when presenting during a guest visit to a retirement-class live chat.
Helen's firm has developed a success niche in helping clients deal with inherited assets from a decendent's qualified plan or individual retirement account. The niche presented itself from a client need. In searching for an answer she discovered that no one was able to provide clear answers. In response, Helen read through the IRS documents and became the "expert." As she said, "I now tell everyone that I am an expert in this niche."
To communicate her expertise she contacted several organizations (included the local CPA society) to see if they would be interested in a presentation -- which of courses they were. Then see "jumped through the hoops" in order to get approved CE credit for the presentations. Now there's a steady stream of speaking opportunities (both at the local and national level).
(By the way, I found her contact information on the FPA Speakers Bureau; that's how I ended up asking her to visit my class.)
One final point -- Helen's firm is a wealth manager (i.e., assets under management AUM); therefore, she is always looking for situations in which there is money on the move. Do you see the leverage here? She has developed a complementary niche. Offering real "expert" answers to people with money on the move opens the door to a AUM relationship.