Professional Track: Marketing

The Marketing Track prepares students to apply marketing research tools and concepts in domestic and international markets, identify strategic factors and trends, analyze the external environments, plan campaigns, and understand the application of the principal tools of marketing and sales management.


Choose from some of the following electives:

  • BUS 515 Marketing Management
  • BUS 543 International Business Opportunities
  • BUS 544 Importing and Exporting
  • BUS 546 International Marketing
  • BUS 571 Marketing Communications
  • BUS 572 Marketing Research
  • BUS 576 Sales Management
  • BUS 578 Consumer Behavior
  • BUS 579 Services Marketing

CLU's programs for working professionals are known for relevant education that create opportunities and help graduates achieve their goals. A CLU degree is an investment that produces invaluble, lifelong returns.

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