Social Media Starter Kit
So you've decided you want to dive into the world of social media — that's great! But before you create your Facebook fan page, make sure you've done your homework and are ready for the journey ahead.
How to get started
- Meet with Web Communications
We can help identify options as well as bring you up to speed on university guidelines. Send your request to email@example.com. Please include your department/office name and a brief summary of what you're looking for.
- Create a plan
Get your goals down on paper and develop a strategy to achieve them.
- Set up and configure the tools
Get the technical things taken care of so everything is synced and working properly.
- Populate your accounts with some initial content
You don't want people to see a blank page. Make sure your account looks alive and inviting.
- Spread the word
Drive traffic and build a fan base using your existing communications.
- Measure the impact
Find out what works and what doesn't to avoid becoming irrelevant.
5 effective social media principles
- Be human. Talk like a person, not a corporation. Share things that are actually interesting. Don't pump out content no one cares about.
- Be responsive. Reply when people talk to you; don't ignore them.
- Be consistent. Don't turn your social property into a ghost town because you forgot about it.
- Be prepared. Have a plan that you can follow. Create an editorial calendar so you don't have to come up with content ideas at the last minute.
- Be informed. Measure what you're doing to see if it's effective or not. Make sure your activities are aligned with your goals.
Tips from the pros
- Stop talking about your products and services. People don't care about products and services; they care about themselves.
- We share lots of things that most companies would keep internal. By sharing both the good and the bad, you build trust and influence.
- Consistency demonstrates commitment. You're going to earn trust because you're consistent.
- People either identify and connect with your story or they don't. Have a story that's worth telling.
- Share good content consistently.
- It is not about digital. It's about people. It's about passion conversations, not product conversations.
- Don't worry about getting attention from other people. Make something worth talking about.
- Think about the authenticity and consistency of your voice across your entire online and offline presence.
- Learn to be a storyteller. Narrative — it's what makes us human. Big media does it great. You have to as well.
- Think about social media not as its own strategy, but a strategy to enhance your existing marketing and business goals.
Contact Web Communications for tips, tricks, recommendations and other help for your social media program. Send your request to firstname.lastname@example.org.