How to Find the Right Market for Your Idea or Innovation
Learn how to commercialize your innovation through various lessons and frameworks
Every now and then, we come up with a fantastic idea or invent a super-cool technology that could become the next big thing, but it's very difficult to figure out who will pay for it and how to monetize your innovation. In this presentation, Ade Ade, co-founder and president of Moving Analytics Inc., will talk about how to commercialize your innovation sharing lessons and frameworks from his time commercializing research projects at USC and building his own startup. In this talk, you'll learn:
• The art of customer discovery
• How to use the business model canvas in customer discovery
• How to get over the fear of talking to customers about your idea
Advanced registration is required. A link to the Zoom even will be sent in a confirmation email.