Communicate Your Cause
This excellent half day workshop is an opportunity to hear from top PR professionals in our area on hot topics relevant to the nonprofit community -- from event publicity to crisis communication.
AGENDA:
8:30 to 9 a.m. Registration and Networking
9 a.m. Keynote Kick-Off: “Engagement on All Levels: Leadership That Inspires Investment” by Regina Biddings-Muro, Vice President of Institutional Advancement, California Lutheran University
9:30 a.m. Attendees Choose to Participate in four out of seven Table Sessions on the following Topics:
- "Put a Face to Your Story" presented by Kim Lamb Gregory, Communication Specialist, CSU Channel Islands
- "When, Why and How Your Nonprofit Needs to Apologize" presented by Jean Sandlin, CLU Associate Dean of Interdisciplinary Programs and Community Outreach and Professor of Communication
- "Event Publicity and PR to Maximize Your ROI" presented by Diane Rumbaugh, Principal of Rumbaugh PR
- "Accessible to All: Best Practices for Successfully Sharing Your Message with Diverse Audiences" presented by Lauren Bianchi Klemann, Public Information Officer, Santa Barbara Unified School District; and Natalie Hernandez, Assistant Public Information Officer, County of Ventura
- "Crisis? What Crisis? – What Every Nonprofit Needs to Prepare for Now!" presented by Nancy Covarrubias Gill, Senior Executive Director of University Communication, CSU Channel Islands
- "Challenge Accepted: How the ALS Association Used Integrated Communications for the Ice Bucket Challenge" presented by Stephanie Dufner, Madiera PR
- "Lobbying and Advocacy for Your Cause" presented by Jon Myers, formerly with the American Red Cross
Each 30-minute session includes a 5-minute overview and introductions, 15-minute presentation and 10-minute Q&A.
12 to 1 p.m. Lunch and Closing Keynote: "Everything I Know About PR, I Learned from Elephants" presented by Julia McHugh, PR Director, Santa Barbara Zoo
Proceeds from this event will benefit the PRSA California Gold Coast Student Scholarship Fund
For more information, contact:
Nancy Mayerson at nancy@mayersonmarketing.com
Dena Jenson at djenson@callutheran.edu
Sponsored By
Center for Nonprofit Leadership and California Gold Coast Chapter of the Public Relations Society of AmericaContact
Leanne Blackwell
blackwell@callutheran.edu
805-493-3740
Website