How Corporations Adjust During a Global Pandemic

Nissan, one of the largest automakers in the world, was undergoing a comprehensive restructuring and brand revitalization initiative under new global leadership when the coronavirus pandemic struck. Mike Colleran, senior vice president for marketing and sales, shares key learnings on navigating the pandemic while also pointing the Nissan brand toward a successful future.

Hear firsthand how Nissan addressed the pandemic head-on by prioritizing safety while implementing cost control and adjusting to new business realities and consumer behavior. Colleran will discuss the effort to bring a global manufacturing organization back online safely while preparing for Nissan’s largest product launch offensive in a decade.

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Colleran was appointed to his position in June and now has responsibility for all sales and marketing activities for the Nissan Division in the U.S.
Previously, he was corporate vice president and chairman of Infiniti Motor Co., based at their global headquarters in Yokohama, Japan. He was responsible for managing the brand, business operations and all marketing and sales for Infinity globally.
Prior to that, he was group vice president of Infinity Americas, overseeing Infiniti’s overall performance in the U.S., Canada and Mexico and leading the brand's strategic direction, planning, retail and marketing efforts.
Colleran has a bachelor's degree from California Lutheran University and an MBA from Marymount University. He served in the United States Marine Corps for eight years, obtaining the rank of captain.

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