Special 2-week Summer Course
3 spots left - Signup today! Call Vicki Melia (805) 493-3360
Are you thinking of becoming an entrepreneur?
In two weeks, you will find out.
Creativity and Innovation: The Art of Transforming Knowledge into Ideas That Change the World (ENT101-S2)
Dates: July 11-15 & 18-22, 2016
Times: Monday - Friday, 9:00 AM - 5:00 PM, Lunch provided every day!
Location: Cal Lutheran Center for Entrepreneurship, Westlake Center
Take this two week intensive program to:
- Explore whether you see yourself as an entrepreneur. Discover what other entrepreneurs are like and learn ways to become one.
- Identify other people in your network who can be helpful to you and that you can be
helpful to them. Discover and develop you own capabilities (what do I have, what do
I know, and who do I know) to use
in becoming an entrepreneur.
- Use innovative methods to identify business ideas that can turn into successful businesses by exploring “disharmonies” those day-to-day problems you see all around you that need to be solved.
- You learn ways to pay attention to problems that other people have that need solutions. The course gives you strategies for discovering opportunities.
- Develop skills at exploring whether the ideas you have identified are real problems
for other people.
You learn to test whether the problems are local – focused on a few people or global – have implications for the rest of the world. You explore whether the problems you identified are real to others.
- Various techniques are provided to see whether there are others who might have this problem.
- Develop skills and methods to involve others. You will learn skills to communicate
your ideas, get
“buy-in” from others, as well as learn how to “pivot” to change direction by recognizing the insights
of others through techniques focusing on individual and group interactions.
- Create solutions where the idea is developed into an actual product or service. You
different methods such as “articulation” – creating events and experiences where everyone sees the problem, “cross appropriation” – finding solutions and practices from other places that will work to
solve the problems you’ve identified, and “visioning” – making visible already existing practices that have become “invisible” but necessary (e.g., bringing back bedside practices in medicine – the
importance of the doctoral patient relationship).
- Develop “theories in practice” that allow you to experiment and test your ideas in
a rigorous, more
efficient and more effective way.
- Create prototypes (e.g., 2-D, 3-D, video, paper, wire, screen, experience, etc.) that
make your solutions
real in ways to share with others and test their use-ability and sale-ability.
- Explore different ways to create value (e.g., economic, social, personal, political,
sustainable, etc.) and use frameworks to test various value propositions by identifying critical
beliefs and hypotheses.
- Value Creation – using the business model canvas to flush out the critical hypotheses
developing the business – and testing them.
Entrepreneurial capabilities are becoming increasingly important in today’s society. The course introduces a revolutionary process-oriented approach in educating university students through entrepreneurship. The course aims to provoke your creative potential, your desire to do something different with your abilities, your aspiration to achieve and enhance your entrepreneurial potential.
Students will participate in a new and interdisciplinary entrepreneurial course, which combines the most recent insights from psychology, identity/role theory and creativity research, with the latest entrepreneurship education research. This will enable you to reshape your ideas about what you’re able to accomplish with your current disciplinary background and act on your own individual opportunity for entrepreneurship.
Offered to college students and community members.
If taking for credit:
4 unit undergraduate course
$580/per credit ($2,320 U.S.- Course Only) - NOW 50% off per credit to first 15 to enroll ($290/per credit)
Must be taken for grade to apply to your major or minor at Cal Lutheran. No final exam, only exit interview required. Note: This completes one of three courses to obtain a minor in entrepreneurship at Cal Lutheran.
*Deposit returned after the first day of attendance.
Dr. William B. Gartner, professor of entrepreneurship, is a world renowned author on the subject of entrepreneurship. He currently holds a joint appointment with California Lutheran University and Copenhagen Business School (CBS). His research has been published in AMR, JBV, ETP, JOM, JSBM and SEJ; won awards from the Academy of Management, ETP, and the Babson-Kauffman Entrepreneurship Research Conference; and has been funded by the Kauffman Center for Entrepreneurial Leadership, Coleman Foundation, U.S. Department of Education, U.S. Small Business Administration, Small Business Foundation of America, Los Angeles Times, Pacific Gas and Electric Company, Corporate Design Foundation and the National Endowment for the Arts. His book, “Entrepreneurship as Organizing”, will be published in February 2016.
Helle Neergaard, Professor from Aarhus University has researched and taught in the field of entrepreneurship for the past twenty years. She is particularly interested in the individual’s role in shaping enterprising activities and how socialization and significant past experiences influence how individuals unfold entrepreneurship. Her service to the entrepreneurship field includes a long-term position on the board of the European Council of Small Business where she presently serves as president. She is also a co-preneur in a vineyard start-up in Denmark.
Claus Thrane PhD, Associate Professor from Aarhus University has an extensive teaching experience in entrepreneurship and new venture creation. His research revolves around entrepreneurship, business development, and entrepreneurship education. Apart from his academic career he is also the owner of a small consultancy company working mainly on business development in new and existing companies.
Per Blenker, Associate Professor, has researched and taught in the field of entrepreneurship for the past 30 years, with a research focus on entrepreneurship education. His particular contribution has been to develop a mundane and non-elitist approach to entrepreneurship education that stresses the importance of everyday practice as a foundation for opportunity development and entrepreneurial identity formation. In accordance with this approach he has been strongly involved in spreading entrepreneurship education to areas outside the traditional business schools.
Steffen Korsgaard is an Associate Professor at Aarhus University and Adjunct Associate Professor at the University of Oslo, Centre for Entrepreneurship. His teaches broadly within the fields of entrepreneurship and qualitative methods. Recent research has focused on entrepreneurship theory, entrepreneurship education and the spatial context of entrepreneurship, and has been published in well-renowned journals including ETP, ISBJ and ERD.
Lene Tanggaard is Professor of Psychology in the Department of Communication and Psychology at the University of Aalborg, Denmark, where she serves as director of the QS-research group (30 members, VIP), advisor for several Ph.D.-students, Co-director of The International Centre for the Cultural Psychology of Creativity (ICCPC), and co-director of the Center for Qualitative Studies, a network of more than 90 professors and researchers concerned with methodology and development of new research tools (http://www.cqs.aau.dk/). She is regional editor of The International Journal of Qualitative Research in Education.
For more information about this exciting new program offered at Cal Lutheran, contact:
Dr. William B. Gartner
+1 (805) 272-5010