Online Marketing Strategy: Your Nonprofit's Window to the World
Individual Members: $45
Organizational Members:
Non-Members: $50
Register
About this event
The days of paper dependent marketing are gone.
In 2017, everything you do must be web-centric. Your website is your window to the world, the hub for everything you do, and the most important asset an organization owns. Many nonprofit websites are neglected and not updated to adjust to the 40% of visitors who view only on a phone. Websites shouldn't live in a vacuum but turned into a vibrant tool that drives:
- Email campaigns
- Email sign ups
- Publicity
- SEO
- Online advertising
- Social media - Facebook, Pinterest, Twitter, and other
- Information distribution and more!
This workshop will take you step-by-step through the development of an online marketing strategy using an actual example for a campaign currently underway. Learn how to use new tools and solutions that drives online marketing presence.
Faculty
Kathleen Kaiser
Beginning as a music journalist turned publicist, Kathleen Kaiser’s career spans 40 years of involvement in the most exciting industries of her generation. From rock and roll in the 60s and 70s to the digital/internet revolution of the late 80s and 90s, she has been a marketing professional for Fortune 100 companies, small startups, and nonprofits. In 1993, she opened Kathleen Kaiser & Associates an emerging technology marketing firm, which now focuses on working with the literary and arts nonprofit communities. With four published books and three plays under her belt, Kathleen understands how authors and artists are often confused by the new world of marketing their products and themselves. She aids authors and artists navigate social media, build audiences, and sell works. She is a firm believer in the power of a well-written press release targeted to the correct media.
Kathleen is the Executive Director of the Pacific Institute for Professional Writing (PIPW), producer of the annual 805 Writers’ Conference, President of the Small Publishers, Artists & Writers Network (SPAWN), Past President of the Ventura County Writers Club, and organizer of a monthly literary meeting in Thousand Oaks sponsored by SPAWN and the Independent Writers of Southern California.
