Creating an Effective Fundraising Plan for your Organization
Thursday, October 3, 2019
9:00 am - 12:00 pm
Oxnard Center
2201 Outlet Center Dr. #600, Oxnard, CA 93036
Individual Members: $45
Organizational Members: no additional fee
Non-Members: $55
About this event
As a nonprofit leader, securing the resources your organization needs to achieve its mission is probably the most challenging and most important task on your busy plate. Learning from our successful peers, we will explore the key ingredients found in effective nonprofit fundraising programs and how to use these to build an impactful annual development plan for your organization. We will develop a deeper understanding of the potential ROI on different fundraising activities and how to utilize them strategically to achieve both financial and organizational positioning goals.
Specific topics will include:
- Goal setting for your fundraising program
- The role of leadership in fundraising and donor engagement
- Framing your funding priorities as an impactful case for support
- How to review, prioritize and create strategy around your potential donors
- Systems to help you stay on track, make data driven decisions and steward your donors
Templates and worksheets that can be adapted to participants’ specific organizations will be provided. Participants are encouraged to bring samples from their organizations of goals, case for support and donor lists.
Faculty
Cassie Carter
Cassie Carter brings 30 years of passion and experience in the nonprofit and higher education sectors to her work at Campbell & Company. Cassie focuses on developing a shared understanding with clients of the opportunities and strengths of their organizations and how those can be leveraged to achieve a high level of long-term fundraising success.
Prior to joining Campbell & Company, Cassie held significant leadership positions in several prominent academic institutions and nonprofits throughout the country as they grew their fundraising programs; she was Associate Vice President for Development and Director of Campaigns at Hawaii Pacific University, Associate Vice President for Development Operations and Director of Advancement for the College of Science and Mathematics at Cal Poly, and Executive Director of the Montana Outdoor Science School. She also taught life science at Santa Monica College for many years.
Cassie has long been dedicated to the nonprofit sector. She served as the Director of Programs for Heal the Bay in Santa Monica and volunteers as a board member of several nonprofit organizations throughout Hawaii, Montana and California. Currently she serves on the board of directors for the Pierce College Foundation and the Community Foundation of the Valleys.
Cassie holds a doctoral degree in Teaching and Learning with an emphasis on science education and public administration from the University of Southern California, a bachelor’s degree in biology from California State University-Northridge, and an associate of arts from Los Angeles Pierce College.