Dance in advertising subject of lecture

CLU professor exposes power of dance in new book

Carla Walter wrote "Black Social Dance in Television Advertising: An Analytical History."

Photo: Brian Stethem

(THOUSAND OAKS, Calif. - March 23, 2012) California Lutheran University professor Carla Walter will discuss the hidden power of dance in advertising at 4 p.m. Thursday, April 12.

The associate professor in the School of Management will present "Dance and Advertising: How Does It Affect You?" in the Roth Nelson Room on the Thousand Oaks campus.

The author of "Black Social Dance in Television Advertising: An Analytical History" will present ways in which consumers, often unknowingly, are affected by dance in advertising. Drawing from her recent book, she will show how dance is used silently through experiences to connect consumers to brands.

Audience members will be encouraged, though not required, to participate in dance to illustrate silent links between movement and affect.

Other books by Walter, who writes under the name of Carla Stalling Huntington, include "Hip Hop Dance: Meanings and Messages" and the soon-to-be-released novel "Vote of No Confidence." Her research interests include consumer behavior, social marketing and arts management and marketing, especially the fine and performing arts as they relate to cultural studies in advertising. She has been a visiting lecturer at several international institutions including the University of Savoy, Institute of Management in Annecy, France, and the Management Center Innsbruck in Austria.

The Roth Nelson Room is located on Mountclef Boulevard near Memorial Parkway.

CLU's Multicultural and International Programs, School of Management, Campus Diversity Initiative and Pearson Library are sponsoring the free lecture. For more information, contact Sam Thomas at or 805-493-3693.