Sport Management Education With a Global Perspective
Master of Science in Sport Management
Request Brochure
To download a program brochure and learn more about the MS in Sport Management offered by Cal Lutheran, please fill out the form. You can also get in touch with a graduate enrollment specialist directly by calling us at 805-493-3325.
Quick Facts
Total units:
30 (10 courses)
Average completion time:
1 year (2 courses per term)
Format:
Online
Optional concentrations:
Digital Media, Communication and Marketing or Global Sport Business
Program Benefits
Evening, online and hybrid classes that fit into your busy life and move at a pace that works for you
Small class sizes where faculty know your name and guide your learning through meaningful collaboration
Career-building skills you can apply immediately to benefit your organization
Learn the business of sport on a global scale with skills that prepare you to succeed across different countries and cultural contexts
Expand your network through direct connections with industry leaders and professional sports teams
Launch or advance your sport management career with the support of Cal Lutheran’s MS in Sport Management degree program. With our fully online degree, you’ll benefit from a flexible learning experience while you gain the knowledge you need to master the industry — and shape its future.
Our curriculum, developed by industry experts, features a blend of leading-edge communications, marketing and business leadership skills. It also explores game-changing topics such as name, image and likeness (NIL), sustainability in sport and the transformative impact of technology on the industry.
The Cal Lutheran sport management program also places a strong emphasis on ethical judgment and community building, readying you to make decisions that benefit your organization and contribute positively to the sport world.
A global approach to sport management
The Cal Lutheran MS in Sport Management covers markets, theories and trends from North American and international perspectives, offering a uniquely global education that will set you apart in the highly competitive sport industry.
Learn on your own schedule
This is a program designed with flexibility in mind: the 100% online format allows you to earn your degree no matter where you’re located. We offer five convenient, eight-week terms throughout the year.
Expert-led, student-centered learning
At the center of the program is our commitment to students. We pride ourselves on the quality of our teaching, advising, mentoring and coaching, which is supported by expert faculty with extensive knowledge of sport and strong ties to the industry.
Career-expanding connections
Networking is vital in the sport industry, and our program opens doors to an extensive network of peers, alumni and faculty. By becoming a School of Management student, you’ll gain access to an enthusiastic community of professionals in California and beyond.
“California is the epicenter and incubator for sports teams and business. Cal Lutheran’s excellent location and longstanding connections to major sport organizations give our students the chance to gain valuable experiences by working closely with industry leaders and top teams.”
Sport Management Master’s Degree Program Outcomes
As a graduate of the Master of Science in Sport Management program, you will be:
- Deeply knowledgeable: Employ expert knowledge and critical thinking skills to analyze domestic and global sport industry issues
- Agile and adaptable: Understand how recent political, legal and economic changes have transformed the sport industry
- Interpersonally skilled: Use advanced interpersonal skills to build consensus among stakeholders and enhance both personal performance and organizational effectiveness
- Culturally savvy: Integrate global strategies specific to products and brands in the sport industry
- Leadership ready: Graduate equipped to effectively lead and manage workplace teams
- Tech empowered: Utilize data analytics, technology and digital media in sport-centered contexts and environments
- Impact driven: Engage in socially and ethically informed decision-making in the sport industry
Sport Management Careers
A sport management master’s degree can prepare you to run an athletic department, manage an organization’s back office, lead marketing for a top sports brand, advance to a head coach position and much more.
Even if you’re still exploring the directions your career may take, a sport management degree is your key to advancing in this competitive and fast-paced industry.
Sport management job titles include:
- Athletic director
- Recreation specialist
- Fitness director
- Director of campus recreation
- Health club director
- Facility manager
- Club sports coordinator
- Strategic media analyst
- Marketing specialist
- Social media and sports marketing coordinator
- Director of athletic communications
- Brand manager
- Public relations manager
- Event manager
- Talent manager
- Sports agent
Download the program overview brochure to learn more.
About the School of Management at Cal Lutheran
About the School of Management
The School of Management is a community dedicated to producing graduates who are prepared to succeed in their personal and professional lives — our alumni think, communicate and lead with sustained excellence and are guided by moral and ethical awareness. Our students do more than just acquire knowledge: they are empowered to question, create and drive transformation through their actions.
About Cal Lutheran
Founded in 1959 and formally recognized as a Hispanic-Serving Institution in 2016, Cal Lutheran is home to a wide range of undergraduate and graduate students. They’ve come to Cal Lutheran from dozens of countries and represent a wide spectrum of faith and spirituality.
Our dedicated, accomplished faculty work with small classes of students who are open-minded — about ideas, about people and about faith — and are seeking to grow as individuals.
Both in and out of the classroom, everyone at Cal Lutheran is committed to helping each student pursue their passions and transform their community and the wider world.