{"id":1898,"date":"2024-01-15T19:08:44","date_gmt":"2024-01-16T03:08:44","guid":{"rendered":"https:\/\/www.callutheran.edu\/programs\/?page_id=1898"},"modified":"2026-03-16T16:07:11","modified_gmt":"2026-03-16T23:07:11","slug":"ba-in-strategic-communication","status":"publish","type":"page","link":"https:\/\/www.callutheran.edu\/programs\/undergraduate\/ba-in-strategic-communication\/","title":{"rendered":"Bachelor\u2019s Degree in Strategic Communication"},"content":{"rendered":"<p>Communication skills are essential in every career. Those who can express their ideas clearly and adapt their messaging to different situations will have an advantage in their professional lives. That\u2019s why the Bachelor of Arts in Strategic Communication is such a valuable and versatile degree.<\/p>\n<p>In this program, you\u2019ll learn how to analyze and connect with diverse audiences, craft compelling cross-platform messaging and navigate the ethical dimensions of media content. Our curriculum is designed to create savvy professionals who can critically assess the influence of the media on stakeholders and society.<\/p>\n<div class=\"quick-facts bg-purple-alt txt-white d-inline-flex flex-column p-4 p-lg-5 mb-4\">\n<p class=\"h3 fw-bold mb-4 txt-offwhite\">Program Overview<\/p>\n<div class=\"d-flex flex-row mb-3\">\n<div class=\"icon d-flex justify-content-center align-items-center\">\n        <img decoding=\"async\" class=\"\" src=\"https:\/\/callutheran.allcampus.com\/wp-content\/themes\/callutheran\/images\/icons\/quick-facts-building.svg\" alt=\"building\">\n    <\/div>\n<div class=\"text d-flex align-items-center ms-4\">\n<p class=\"p-0 m-0\">Courses offered 100% online<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"d-flex flex-row mb-3\">\n<div class=\"icon d-flex justify-content-center align-items-center\">\n        <img decoding=\"async\" class=\"\" src=\"https:\/\/callutheran.allcampus.com\/wp-content\/themes\/callutheran\/images\/icons\/quick-facts-clock.svg\" alt=\"clock\">\n    <\/div>\n<div class=\"text d-flex align-items-center ms-4\">\n<p class=\"p-0 m-0\">Evening classes once per week, Monday \u2013 Thursday<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"d-flex flex-row mb-3\">\n<div class=\"icon d-flex justify-content-center align-items-center\">\n        <img decoding=\"async\" class=\"\" src=\"https:\/\/callutheran.allcampus.com\/wp-content\/themes\/callutheran\/images\/icons\/quick-facts-calendar.svg\" alt=\"calendar\">\n    <\/div>\n<div class=\"text d-flex align-items-center ms-4\">\n<p class=\"p-0 m-0\">Flexible part-time and full-time options<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"d-flex flex-row mb-3\">\n<div class=\"icon d-flex justify-content-center align-items-center\">\n        <img decoding=\"async\" class=\"\" src=\"https:\/\/callutheran.allcampus.com\/wp-content\/themes\/callutheran\/images\/icons\/quick-facts-diploma.svg\" alt=\"diploma\">\n    <\/div>\n<div class=\"text d-flex align-items-center ms-4\">\n<p class=\"p-0 m-0\">Complete the degree in as little as one year<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"d-flex flex-row mb-3\">\n<div class=\"icon d-flex justify-content-center align-items-center\">\n    <img decoding=\"async\" class=\"\" src=\"https:\/\/callutheran.allcampus.com\/wp-content\/themes\/callutheran\/images\/icons\/quick-facts-check.svg\" alt=\"checkmark\">\n  <\/div>\n<div class=\"text d-flex align-items-center ms-4\">\n<p class=\"p-0 m-0\">Next start date: <strong>May 25, 2026<\/strong><\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p>Graduates from the bachelor\u2019s in strategic communication program are multi-talented professionals who are ready to apply their expertise in media messaging and critical thinking across a wide range of industries and jobs. See the <a href=\"#curriculum\" class=\"scroll-to\">strategic communication curriculum<\/a>.<\/p>\n<p>At Cal Lutheran, we pride ourselves on providing personal attention to each of our students. Our classes are intentionally kept small so that you can connect with your instructors and peers. You\u2019ll also have access to a personal academic counselor who will guide and support you every step of the way.<\/p>\n<p>This major is part of our Bachelor\u2019s Degree for Professionals, a degree completion program designed specifically for working adults. Each student enters the program with <a href=\"\/programs\/school-for-professional-and-continuing-studies\/admissions\/#transferring-credits\" title=\"Transferring Credits for the Cal Lutheran Degree Completion Programs for Working Adults\">a minimum of 24 transfer credits<\/a>, with many bringing in even more credits, allowing them to finish their degree faster.<\/p>\n<hr class=\"gray-hr\">\n<h2 class=\"txt-bold\">What You\u2019ll Learn<\/h2>\n<p>This hands-on program guides students through the essentials of media theory, effective communication strategies and the creation of powerful communication campaigns. Graduates will be able to:<\/p>\n<ul>\n<li>Understand communication as a discipline, including its central questions and key theories, perspectives, principles and concepts<\/li>\n<li>Acquire practical experience in the field of communication, honing the ability to craft messages that are tailored to specific audiences, purposes and contexts<\/li>\n<li>Employ discipline-specific methods to critically analyze the impact of messages, while understanding the broader influence of the communication discipline on others<\/li>\n<li>Apply ethical principles in communication practices<\/li>\n<li>Recognize and incorporate individual and cultural differences<\/li>\n<\/ul>\n<div class=\"card rounded-0 border-0 bg-neutral mb-4\">\n<div class=\"row g-0\">\n<div class=\"col-md-5 order-md-last\">\n<div class=\"quote-img h-100 p-4 p-md-0\" style=\"background-image: url(https:\/\/callutheran.allcampus.com\/wp-content\/themes\/callutheran\/images\/quotes\/strategic-communication-quote.jpg);background-size: cover;background-position: center center;min-height: 300px\"><\/div>\n<\/p><\/div>\n<div class=\"col-md-7 order-md-first\">\n<div class=\"card-body p-4 p-md-5\">\n<blockquote class=\"blockquote mb-0\">\n<p class=\"fst-italic\">&#8220;My favorite thing about being in the Bachelor\u2019s Degree for Professionals program is that it gives me a chance to actively work on my career while I\u2019m getting my bachelor\u2019s degree. I\u2019m making the most out of my time by gaining experience and working on my major.&#8221;<\/p>\n<hr class=\"blue-hr\">\n<footer class=\"blockquote-footer txt-bold txt-blue\">Maria Fernandez, \u201923<\/footer>\n<\/blockquote><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<hr class=\"gray-hr\">\n<div class=\"anchor-link\" id=\"career-outcomes\" style=\"display: block; clear: both;\"><\/div>\n<h2 class=\"fw-bold\">Strategic Communications Career Paths<\/h2>\n<p>A bachelor\u2019s degree in Strategic Communications develops expertise in messaging, media strategy, public relations, and audience engagement. These skills prepare graduates for impactful roles in communication-focused fields, such as:<\/p>\n<div class=\"careers-widget ba-in-strategic-communication mb-4\">\n<div class=\"careers-bls\" role=\"table\" aria-label=\"Job titles and salaries\">\n<div class=\"careers-bls-header\" role=\"row\">\n<div class=\"careers-bls-headcell\" role=\"columnheader\">Job Title<\/div>\n<div class=\"careers-bls-headcell careers-bls-salary\" role=\"columnheader\">Salary<\/div>\n<\/p><\/div>\n<div class=\"careers-bls-row\" role=\"row\">\n<div class=\"careers-bls-cell\" role=\"cell\" data-label=\"Job Title\">Advertising and Promotions Managers<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"Salary\">$135k<\/div>\n<\/p><\/div>\n<div class=\"careers-bls-row\" role=\"row\">\n<div class=\"careers-bls-cell\" role=\"cell\" data-label=\"Job Title\">Public Relations Specialist<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"Salary\">$82k<\/div>\n<\/p><\/div>\n<div class=\"careers-bls-row\" role=\"row\">\n<div class=\"careers-bls-cell\" role=\"cell\" data-label=\"Job Title\">Business Continuity Planners<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"Salary\">$80k<\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"careers-bls-source\"><em>Source: <a href=\"https:\/\/www.bls.gov\/bls\/blswage.htm\" target=\"_blank\">Bureau of Labor Statistics<\/a><\/em><\/p>\n<\/div>\n<hr class=\"gray-hr\">\n<div class=\"anchor-link\" id=\"curriculum\"><\/div>\n<h2 class=\"fw-bold mb-2\">Strategic Communication Degree Curriculum<\/h2>\n<h3 class=\"mb-1\">Required courses<\/h3>\n<p class=\"fst-italic\">All courses are 3 credits unless otherwise noted<\/p>\n<p class=\"fw-bold mb-1 mt-4\">Foundation courses<\/p>\n<p class=\"mb-1\">Research Writing for Professionals<\/p>\n<p class=\"mb-1\">Advanced Research Writing for Professionals<\/p>\n<p class=\"mb-1\">Essentials of Statistics<\/p>\n<p class=\"mb-1\">Media Literacy in the 21st century<\/p>\n<p class=\"mb-1\">Persuasion and Influence<\/p>\n<p class=\"mb-1\">Principles of Strategic Communication<\/p>\n<p class=\"mb-1\">Principles of Professional Communication<\/p>\n<p class=\"mb-1\">Theories of Mass and Strategic Communication<\/p>\n<p class=\"mb-1\">Research Methods<\/p>\n<p class=\"mb-1\">Legal Perspectives and Strategic Communication<\/p>\n<p class=\"mb-1\">Pop Culture and the Public Sphere<\/p>\n<p class=\"mb-1\">Global Issues and Public Engagement<\/p>\n<p class=\"mb-1\">Strategic Communication Campaigns<\/p>\n<p class=\"fw-bold mb-1 mt-4\">Electives<\/p>\n<p class=\"mb-1 fst-italic\">Select at least two from the following:<\/p>\n<p class=\"mb-1\">Digital Content Creation (Creative Arts)<\/p>\n<p class=\"mb-1\">Organizational Communication<\/p>\n<p class=\"mb-1\">Ethical Perspectives and Strategic Communication<\/p>\n<div class=\"p-5 bg-neutral my-4\">\n<h2 class=\"txt-bold\">Interested in seeing a class in action?<\/h2>\n<p class=\"fs-4 mb-4\">Get a closer look at what it\u2019s like to be a PROS student by sitting in on a live class.<\/p>\n<p class=\"fs-4 mb-4\">For more information, <a href=\"javascript:void(0);\" class=\"focus\">contact an enrollment specialist<\/a>.<\/p>\n<\/div>\n<h3 class=\"fw-bold mb-2 mt-5\">Total Credits to Complete the Degree<\/h3>\n<p class=\"mb-3\">To graduate, students must complete 124 credits minimum. This total includes:<\/p>\n<ul>\n<li class=\"pb-1\">Major courses: At least 45 credits are completed through strategic communication major courses. Out of these, at least 36 credits must be upper-division courses (these courses are identified by course numbers in the 300 and 400 ranges).<\/li>\n<li class=\"pb-1\">General education and other courses: The remaining credits can consist of general education courses, additional major courses if desired and any transferred credits.<\/li>\n<\/ul>\n<hr class=\"gray-hr\">\n<h2>Frequently Asked Questions<\/h2>\n<div id=\"accordion-section-4\" class=\"accordion accordion-flush custom-accordion faq-accordion\">\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-40\" class=\"accordion-header\">\n      <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-40\" aria-expanded=\"false\" aria-controls=\"accordion-content-40\">\n        What is a degree completion program?\n      <\/button>\n    <\/h3>\n<div id=\"accordion-content-40\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-40\" data-bs-parent=\"#accordion-section-4\">\n<div class=\"accordion-body\">\n<p>A degree completion program is a pathway to a bachelor\u2019s degree that leverages a student\u2019s previous education. These programs accept a significant amount of transfer credits, meaning that students can build upon the credits they\u2019ve already earned.<\/p>\n<p>For Cal Lutheran\u2019s Bachelor\u2019s Degree for Professionals, incoming students will need to have completed at least 25 credit hours from previous accredited associate or undergraduate programs.<\/p>\n<p>A degree completion program is great for working adults who have some college experience but weren\u2019t able to complete their studies. Cal Lutheran\u2019s program includes support services that are dedicated to adult learners, like personalized academic advising, flexible coursework options and career counseling.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-41\" class=\"accordion-header\">\n      <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-41\" aria-expanded=\"false\" aria-controls=\"accordion-content-41\">\n        What are the admission requirements for the Bachelor\u2019s Degree for Professionals?\n      <\/button>\n    <\/h3>\n<div id=\"accordion-content-41\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-41\" data-bs-parent=\"#accordion-section-4\">\n<div class=\"accordion-body\">\n<p>The application process for every major in the Bachelor\u2019s Degree for Professionals series is the same. You are welcome to apply if you have:<\/p>\n<ul class=\"mb-0\">\n<li>Graduated from high school or possess a GED certificate<\/li>\n<li>Completed 24 semester hours of transferable college credit<\/li>\n<li>Earned a cumulative grade point average of at least 2.25<\/li>\n<\/ul>\n<p>Visit our <a href=\"\/programs\/school-for-professional-and-continuing-studies\/admissions\/\" title=\"Bachelor\u2019s Degree for Professionals - Admissions\">admissions page<\/a> for more information, including an application checklist.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-42\" class=\"accordion-header\">\n      <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-42\" aria-expanded=\"false\" aria-controls=\"accordion-content-42\">\n        How long does it take to complete the Bachelor\u2019s Degree for Professionals?\n      <\/button>\n    <\/h3>\n<div id=\"accordion-content-42\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-42\" data-bs-parent=\"#accordion-section-4\">\n<div class=\"accordion-body\">\n<p>On average, Cal Lutheran students complete their bachelor\u2019s degree in two years. However, the total time for each student depends on how many credits you transfer into the program, the applicability of the credits to your degree of choice and whether you take courses full time or part time.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-43\" class=\"accordion-header\">\n      <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-43\" aria-expanded=\"false\" aria-controls=\"accordion-content-43\">\n        What is the difference between strategic communications and public relations?\n      <\/button>\n    <\/h3>\n<div id=\"accordion-content-43\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-43\" data-bs-parent=\"#accordion-section-4\">\n<div class=\"accordion-body\">\n<p><strong>Strategic communications<\/strong> is a broad area that emphasizes delivering clear, purposeful messaging to support organizational goals across various platforms. <strong>Public relations (PR)<\/strong> is a more specialized area within this field, centered on managing the public perception of an organization and its media relationships. A bachelor\u2019s degree in strategic communication <a href=\"\/programs\/articles\/careers-with-a-strategic-communication-degree\/\">offers the flexibility to pursue careers<\/a> in PR, marketing, corporate communications and other related fields, making it a great choice for individuals who want to make an impact through communications.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-44\" class=\"accordion-header\">\n      <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-44\" aria-expanded=\"false\" aria-controls=\"accordion-content-44\">\n        How can I find out if my previous education qualifies as transferable credits?\n      <\/button>\n    <\/h3>\n<div id=\"accordion-content-44\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-44\" data-bs-parent=\"#accordion-section-4\">\n<div class=\"accordion-body\">\n<p>If you have questions about whether your previous education qualifies as transferable credit, please <a href=\"\/programs\/request-info\/\">reach out to an enrollment specialist<\/a>. We\u2019re here to help.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"my-5\">Want to learn more about earning your strategic communication degree with California Lutheran University? Download our <a href=\"javascript:void(0);\" class=\"focus\">brochure<\/a> and explore our <a href=\"https:\/\/www.callutheran.edu\/programs\/school-for-professional-and-continuing-studies\/faq\/\">FAQ<\/a> page. Ready to apply? <a href=\"https:\/\/www.callutheran.edu\/programs\/apply-now\/\">Start your application now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.callutheran.edu\/programs\/undergraduate\/ba-in-strategic-communication\/\" class=\"btn btn-purple read-more article-read-more\" aria-label=\"Read more about this article: Bachelor\u2019s Degree in Strategic Communication \">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1813,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1898","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BA in Strategic Communication Degree Completion<\/title>\n<meta name=\"description\" content=\"Finish your BA in Strategic Communication with our degree completion program in California. 100% online. 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