{"id":9823,"date":"2026-09-17T14:18:43","date_gmt":"2026-09-17T21:18:43","guid":{"rendered":"https:\/\/www.callutheran.edu\/programs\/?page_id=9823"},"modified":"2026-09-17T14:52:22","modified_gmt":"2026-09-17T21:52:22","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.callutheran.edu\/programs\/graduate\/mba\/marketing\/","title":{"rendered":"MBA in Marketing"},"content":{"rendered":"<p>As audiences grow more fragmented, marketers must turn to a wider range of tools and tech to reach their customers. Smart marketing strategy draws on analytics, consumer psychology, digital strategy and more. But marketing doesn&#8217;t happen in a vacuum. Budgets need defending, strategies need buy-in and campaigns need to support business outcomes.<\/p>\n<p>An MBA with a Marketing emphasis area builds the range to do all of it. At California Lutheran University, you&#8217;ll get the marketing expertise and the business foundation that turns good marketers into effective leaders.<\/p>\n<hr class=\"gray-hr\" \/>\n<p class=\"h3 mb-3\">Marketing Emphasis Course Options<\/p>\n<ul>\n<li>CRM in the Digital Age<\/li>\n<li>Sales Management<\/li>\n<li>Strategic Public Relations<\/li>\n<li>Strategic Brand Management<\/li>\n<li>Consumer Behavior<\/li>\n<li>Advertising Management<\/li>\n<li>Entrepreneurial Marketing and Selling<\/li>\n<li>International Marketing<\/li>\n<li>Advanced Analytics<\/li>\n<li>Special Topics in Marketing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.callutheran.edu\/programs\/graduate\/mba\/curriculum\/\">Visit our curriculum page<\/a> for a full list of MBA courses or <a href=\"javascript:void(0);\" class=\"focus\">download our brochure<\/a>.<\/p>\n<div class=\"block pt-3 pb-4\">\n<div class=\"row g-0\">\n<div class=\"col\">\n\t\t\t<!-- RFI form include --><\/p>\n<div class=\"form-wrap som-form-section p-4 p-lg-5\">\n<div class=\"row\">\n<div class=\"col-lg-5\"><p class=\"h2 mb-4 fw-bold txt-purple\">Request Information<\/p>\n<p class=\"form-intro\">To learn more about the <strong class=\"som-program-name\">Graduate Degree Programs<\/strong> offered by the Cal Lutheran School of Management and <a href=\"javascript:void(0);\" class=\"focus fw-bold\">download a brochure<\/a>, please fill out the form. You can also get in touch with an enrollment specialist directly by calling us at <a href=\"tel:805-521-9856\" class=\"fw-bold\">805-521-9856<\/a>.<\/p>\n<\/div>\n<div class=\"col-lg-7\"><div class=\"form\">\r\n\t<form id=\"rfi_form\" action=\"https:\/\/allcampus.archacrm.com\/v1\/inquiry\" method=\"POST\">\r\n\t\t<input id=\"ace_key\" name=\"ace_key\" type=\"hidden\" value=\"d0c895dd-7532-4687-9009-c7effaa8b7f8\"\/>\r\n\t\t<input id=\"ace_redirect\" name=\"ace_redirect\" type=\"hidden\" value=\"\"\/>\r\n\t\t<input style=\"display: none;\" id=\"website\" name=\"website\" type=\"text\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/>\r\n\r\n\t\t\t<div class=\"select-wrap\">\r\n\t\t\t\t<label class=\"question\" for=\"programs\">Program of Interest:<span class=\"asterisk\">*<\/span><\/label>\r\n\t\t\t\t<select id=\"programs\" name=\"programs\">\r\n\t\t\t\t\t<option selected=\"selected\" value=\"\">[Select Program of Interest]<\/option>\r\n\t\t\t\t\t<option value=\"CalLu-SOM-MBA\">Master of Business Administration<\/option>\r\n\t\t\t\t\t<option value=\"CalLu-SOM-MPPA\">Master of Public Policy and Administration<\/option>\r\n\t\t\t\t\t<option value=\"CalLu-SOM-MSIT\">Master of Science in Information Technology<\/option>\r\n\t\t\t\t\t<option value=\"CalLu-SOM-MSM\">Master of Science in Management<\/option>\r\n\t\t\t\t\t<option value=\"CalLu-SOM-MSSM\">Master of Science in Sport Management<\/option>\r\n\t\t\t\t<\/select>\r\n\t\t\t<\/div>\r\n\r\n\t\t<div class=\"one-step-fields\">\r\n\t\t\t<div class=\"input-wrap\">\r\n\t\t\t\t<label for=\"first_name\">First Name<\/label>\r\n\t\t\t\t<input id=\"first_name\" name=\"first_name\" type=\"text\" placeholder=\"First Name\" aria-label=\"First Name\" value=\"\"\/>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"input-wrap\">\r\n\t\t\t\t<label for=\"last_name\">Last Name<\/label>\r\n\t\t\t\t<input id=\"last_name\" name=\"last_name\" type=\"text\" placeholder=\"Last Name\" aria-label=\"Last Name\" value=\"\"\/>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"input-wrap\">\r\n\t\t\t\t<label for=\"email\">Email<\/label>\r\n\t\t\t\t<input id=\"email\" name=\"email\" type=\"email\" placeholder=\"Email\" aria-label=\"Email\" value=\"\"\/>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"input-wrap\">\r\n\t\t\t\t<label for=\"phone\">Phone<\/label>\r\n\t\t\t\t<input id=\"phone\" name=\"phone\" type=\"tel\" placeholder=\"Phone\" aria-label=\"Phone\" value=\"\"\/>\r\n\t\t\t<\/div>\r\n\r\n<!-- SMS Opt-in Begin -->\r\n<div class=\"sms-opt-in-container\">\r\n    <div id=\"sms-opt-in\">\r\n        <input id=\"ac_sms_opt_in\" name=\"ac_sms_opt_in\" value=\"true\" type=\"checkbox\">\r\n        <label for=\"ac_sms_opt_in\">By checking this box, I authorize California Lutheran University and its representatives to contact me via text messages. Participation is voluntary. Message and data rates may apply. Messages may be sent using an autodialer or other automated system for the selection or dialing of numbers. This consent is not required as a condition of enrollment. Reply STOP to opt out. <a href=\"https:\/\/legal.allcampus.org\/terms\/\" target=\"_blank\" rel=\"noopener\">Terms<\/a>.<\/label>\r\n    <\/div>\r\n    <div id=\"ai-opt-in\">\r\n        <input id=\"ac_ai_opt_in\" name=\"ac_ai_opt_in\" value=\"true\" type=\"checkbox\">\r\n        <label for=\"ac_ai_opt_in\" id=\"label_for_ai_opt_in\" name=\"label_for_ai_opt_in\">By checking this box, I consent to receiving autodialed informational and marketing calls, including those using prerecorded, artificial, or interactive voice technology, from California Lutheran University and its representatives. This consent is not required as a condition of enrollment. <a href=\"https:\/\/legal.allcampus.org\/terms\/\" target=\"_blank\" rel=\"noopener\">Terms<\/a>.<\/label>\r\n    <\/div>\r\n<\/div>\r\n<!-- SMS Opt-in END -->\r\n\r\n\t\t<\/div>\r\n\t\t<div class=\"form-controls\">\r\n\t\t\t<button id=\"request\" class=\"ignore form-control\" type=\"submit\" \/>Request Brochure <\/button>\r\n\t\t<\/div>\r\n\t\t<p class=\"privacy\"><span>*<\/span> All fields are required. Your privacy is protected.<\/p>\r\n\t\t<p class=\"tcpa\">California Lutheran University has engaged AllCampus to help support your educational journey. AllCampus will contact you shortly in response to your request for information. <a href=\"https:\/\/legal.allcampus.org\/about\" target=\"_blank\" rel=\"noopener\">About AllCampus<\/a>. <a href=\"https:\/\/legal.allcampus.org\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>. You may opt out of receiving communications at any time.<\/p>\r\n\t<\/form>\r\n<\/div>\r\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/jquery-validate\/1.19.2\/jquery.validate.min.js\"><\/script>\r\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/jquery-validate\/1.19.2\/additional-methods.min.js\"><\/script>\r\n<script>\r\n\t\/\/ POI pre-population\r\n\tif(window.location.hash.indexOf(\"mba\") > -1) {\r\n\t\t$(\"#programs\").val(\"CalLu-SOM-MBA\");\r\n\t} else if(window.location.hash.indexOf(\"mppa\") > -1) {\r\n\t\t$(\"#programs\").val(\"CalLu-SOM-MPPA\");\r\n\t} else if(window.location.hash.indexOf(\"msit\") > -1) {\r\n\t\t$(\"#programs\").val(\"CalLu-SOM-MSIT\");\r\n\t} else if(window.location.hash.indexOf(\"msm\") > -1) {\r\n\t\t$(\"#programs\").val(\"CalLu-SOM-MSM\");\r\n\t} else if(window.location.hash.indexOf(\"mssm\") > -1) {\r\n\t\t$(\"#programs\").val(\"CalLu-SOM-MSSM\");\r\n\t} else {\r\n\t\r\n\t}\r\n\r\n\t$(document).ready(function() {\r\n\t  var programPage = $(\".page-wrap\").attr('id');\r\n \t if ( programPage && programPage !== \"0\" ) {\r\n \t   $(\"#programs\").val(programPage);\r\n \t   var somProgramName = $(\"#programs option:selected\").text();\r\n \t   $(\".som-program-name\").html(somProgramName);\r\n \t }\r\n\t});\r\n\r\n\t\/\/ Hide preselected Program of interest field if program_abbreviation is defined \r\n\t$(document).ready(function() {\r\n\t    \/\/ Check if both \"page-wrap\" and \"select-wrap\" divs exist\r\n \t   if ($('.page-wrap').length && $('.select-wrap').length) {\r\n  \t      \/\/ If \"page-wrap\" has an ID starting with \"CalLu\", hide \"select-wrap\"\r\n  \t      if ($('.page-wrap').attr('id') && $('.page-wrap').attr('id').startsWith('CalLu')) {\r\n  \t      $('.select-wrap').addClass('d-none');\r\n  \t      }\r\n \t   }\r\n\t});\r\n\t\r\n\t\/\/ Timetrap form proteection\r\n\tfunction addTimeTrap() {\r\n\t\t\/\/ Generate timestamp and encode it\r\n\t\tvar timestamp = Math.floor(Date.now() \/ 1000);\r\n\t\tvar encodedTimestamp = btoa(timestamp);\r\n\r\n\t\t\/\/ Add time trap field to the form\r\n\t\tvar timeTrapField = '<input type=\"hidden\" name=\"token\" value=\"' + encodedTimestamp + '\">';\r\n\r\n\t\t\/\/ Append time trap field to the form\r\n\t\t$('#rfi_form').append(timeTrapField);\r\n\r\n\t\t\/\/ Verify time trap field on form submission\r\n\t\tvar formSubmitted = false;\r\n\t\t$(\"#request\").click(function(event) {\r\n\t\t\tif (formSubmitted) { \/\/ Form has already been submitted\r\n\t\t\t\tevent.preventDefault(); 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\/\/ <- use 'form' argument here.\r\n\t\t\t}\r\n\t\t});\r\n\t\treturn rfi_form.valid()\r\n\t});\r\n<\/script><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t<!-- End form block -->\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<h2>Your Marketing MBA Roadmap<\/h2>\n<p>Students who take the MBA with a Marketing emphasis complete 45 credits total. You&#8217;ll take your emphasis courses after you complete your <a href=\"https:\/\/www.callutheran.edu\/programs\/graduate\/mba\/\">core courses<\/a>.<\/p>\n<p>While the MBA core and capstone courses can be completed online or on campus, marketing emphasis electives are completed on campus in Thousand Oaks.<\/p>\n<hr class=\"gray-hr\" \/>\n<h2>Who Is the Marketing Emphasis For?<\/h2>\n<p>This emphasis area suits marketing professionals who want to move into senior roles, business professionals who work closely with marketing teams and career changers with strong creative or analytical instincts who want to formalize their expertise.<\/p>\n<p>It also works well for entrepreneurs who want to better reach and retain customers.<\/p>\n<hr class=\"gray-hr\" \/>\n<h2>Where Can an MBA in Marketing Take You?<\/h2>\n<p>Earning an MBA with a marketing emphasis suits professionals who want to move up, take on more strategic responsibility or bring sharper marketing thinking to the work they&#8217;re already doing.<\/p>\n<p>The emphasis area is a benefit for your own career as much as any product: knowing how to tell a compelling story, reach the right audience and make a case that lands are all skills you&#8217;ll use whether you&#8217;re marketing a brand or yourself.<\/p>\n<p>A few examples of where an MBA degree with a marketing emphasis can lead:<\/p>\n<div class=\"anchor-link\" id=\"career-outcomes-marketing\" style=\"display: block; clear: both\"><\/div>\n<p><!-- careers widget --><\/p>\n<div class=\"careers-widget marketing mt-5 mb-4\">\n<div class=\"careers-bls\" role=\"table\">\n<div class=\"careers-bls-header\" role=\"row\">\n<div class=\"careers-bls-headcell\" role=\"columnheader\">Job Title<\/div>\n<div class=\"careers-bls-headcell careers-bls-salary\" role=\"columnheader\">Median Salary<\/div>\n<div class=\"careers-bls-headcell careers-bls-salary\" role=\"columnheader\">Median Salary With an MBA<\/div>\n<\/p><\/div>\n<div class=\"careers-bls-row\" role=\"row\">\n<div class=\"careers-bls-cell\" role=\"cell\" data-label=\"Job Title\">Market Research Analyst<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"Without MBA\">$73,000<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"With MBA\">$109,800<\/div>\n<\/p><\/div>\n<div class=\"careers-bls-row\" role=\"row\">\n<div class=\"careers-bls-cell\" role=\"cell\" data-label=\"Job Title\">Product Marketing Manager<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"Without MBA\">$140,000<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"With MBA\">$158,500<\/div>\n<\/p><\/div>\n<div class=\"careers-bls-row\" role=\"row\">\n<div class=\"careers-bls-cell\" role=\"cell\" data-label=\"Job Title\">Marketing Manager<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"Without MBA\">$96,100<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"With MBA\">$127,700<\/div>\n<\/p><\/div>\n<div class=\"careers-bls-row\" role=\"row\">\n<div class=\"careers-bls-cell\" role=\"cell\" data-label=\"Job Title\">Public Relations Specialist<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"Without MBA\">$120,200<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"With MBA\">$150,200<\/div>\n<\/p><\/div>\n<div class=\"careers-bls-row\" role=\"row\">\n<div class=\"careers-bls-cell\" role=\"cell\" data-label=\"Job Title\">Sales Manager<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"Without MBA\">$90,000<\/div>\n<div class=\"careers-bls-cell careers-bls-salary\" role=\"cell\" data-label=\"With MBA\">$125,200<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"careers-bls-source\">Source: Lightcast labor market analytics.<\/p>\n<\/div>\n<hr class=\"gray-hr\" \/>\n<h2>Frequently Asked Questions: Marketing Emphasis Area<\/h2>\n<div id=\"accordion-section-marketing\" class=\"accordion accordion-flush custom-accordion faq-accordion\">\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-marketing-1\" class=\"accordion-header\">\n\t\t\t<button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-marketing-1\" aria-expanded=\"false\" aria-controls=\"accordion-content-marketing-1\">How is the MBA with a Marketing emphasis different from a standalone master&#8217;s in marketing?<\/button>\n\t\t<\/h3>\n<div id=\"accordion-content-marketing-1\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-marketing-1\" data-bs-parent=\"#accordion-section-marketing\">\n<div class=\"accordion-body\">\n<p>The MBA with a marketing emphasis is the full MBA, with marketing specialization added through four targeted electives. You&#8217;ll complete the same core business coursework as your other MBA peers, then use your emphasis courses to focus on marketing.<\/p>\n<p>A master&#8217;s in marketing is a fully marketing-focused program. The specifics vary by school, but these programs typically go deeper into the discipline, covering areas like consumer behavior, brand strategy, and research methods, and include little to no general business coursework.<\/p>\n<p>If you&#8217;re weighing both options, an enrollment specialist can help you think it through. Call 805-521-9856.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-marketing-2\" class=\"accordion-header\">\n\t\t\t<button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-marketing-2\" aria-expanded=\"false\" aria-controls=\"accordion-content-marketing-2\">Why choose the MBA with a Marketing emphasis instead of a standalone marketing program?<\/button>\n\t\t<\/h3>\n<div id=\"accordion-content-marketing-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-marketing-2\" data-bs-parent=\"#accordion-section-marketing\">\n<div class=\"accordion-body\">\n<p>If your goals involve leading a team, owning a budget or influencing business strategy in addition to executing campaigns, the MBA with a Marketing emphasis gives you both the credential and the range.<\/p>\n<p>Marketing expertise matters, but it can make a greater impact when it&#8217;s backed by a full understanding of how a business works.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-marketing-3\" class=\"accordion-header\">\n\t\t\t<button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-marketing-3\" aria-expanded=\"false\" aria-controls=\"accordion-content-marketing-3\">Where can I attend classes? Is the program available online?<\/button>\n\t\t<\/h3>\n<div id=\"accordion-content-marketing-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-marketing-3\" data-bs-parent=\"#accordion-section-marketing\">\n<div class=\"accordion-body\">\n<p>The core and capstone courses can be completed online or you can attend on campus in Thousand Oaks or through a hybrid approach.<\/p>\n<p>Marketing emphasis electives are completed on campus in Thousand Oaks.<\/p>\n<p>Contact an enrollment specialist at 805-521-9856 for more information about the mix of formats.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-marketing-4\" class=\"accordion-header\">\n\t\t\t<button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-marketing-4\" aria-expanded=\"false\" aria-controls=\"accordion-content-marketing-4\">Can I complete this program part time?<\/button>\n\t\t<\/h3>\n<div id=\"accordion-content-marketing-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-marketing-4\" data-bs-parent=\"#accordion-section-marketing\">\n<div class=\"accordion-body\">\n<p>Yes. The MBA with an emphasis area is available as a part-time or full-time program. If you&#8217;re balancing a full-time job or other responsibilities, we recommend taking no more than two courses per term.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item\">\n<h3 id=\"accordion-header-marketing-5\" class=\"accordion-header\">\n\t\t\t<button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-content-marketing-5\" aria-expanded=\"false\" aria-controls=\"accordion-content-marketing-5\">Is financial aid available?<\/button>\n\t\t<\/h3>\n<div id=\"accordion-content-marketing-5\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-header-marketing-5\" data-bs-parent=\"#accordion-section-marketing\">\n<div class=\"accordion-body\">\n<p>Yes. Cal Lutheran offers funding options from internal and external sources, including scholarships, grants, credit reductions, veterans benefits and employer discounts. <a href=\"#\">Visit our financial aid page<\/a> for details, or call an enrollment specialist at 805-521-9856.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"card border-0 bg-purple-alt txt-white p-4 p-lg-5 text-center my-5 px-lg-5\">\n<p>If this is the direction you&#8217;ve been looking for, <a href=\"https:\/\/www.callutheran.edu\/programs\/apply-now\/\" class=\"txt-gold fw-bold\">start your application<\/a>. or talk to an enrollment specialist at <strong>805-521-9856<\/strong>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6\">\n\t\t\t<a href=\"https:\/\/www.callutheran.edu\/programs\/apply-now\/\" class=\"btn btn-gold-alt btn-medium mb-3\">Start your application<\/a>\n\t\t<\/div>\n<div class=\"col-md-6\">\n\t\t\t<a href=\"javascript:void(0);\" class=\"focus btn btn-gold-alt btn-medium mb-3\">Request a call<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.callutheran.edu\/programs\/graduate\/mba\/marketing\/\" class=\"btn btn-purple read-more article-read-more\" aria-label=\"Read more about this article: MBA in Marketing \">Read more<\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"parent":1960,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-program.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9823","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MBA in Marketing | Cal Lutheran<\/title>\n<meta name=\"description\" content=\"As audiences grow more fragmented, marketers must turn to a wider range of tools and tech to reach their customers. Smart marketing strategy draws on analytics, consumer psychology, digital strategy and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callutheran.edu\/programs\/graduate\/mba\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBA in Marketing | Cal Lutheran\" \/>\n<meta property=\"og:description\" content=\"As audiences grow more fragmented, marketers must turn to a wider range of tools and tech to reach their customers. 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