How to Find the Right Market for your Idea or Innovation
Every now and then, we come up with a fantastic idea or invent a super cool technology that could become the next big thing, but it's very difficult to figure out who will pay for it and how to monetize your innovation. In this presentation, Ade will talk about how to commercialize your innovation sharing lessons and frameworks from his time commercializing research projects at USC and building his own startup.
In this talk, you'll learn:
- The art of customer discovery
- How to use the business model canvas in customer discovery
- How to get over the fear of talking to customers about your idea