Area

Employer


Area:

Account Management

Sub-Area:
  • Sales
  • Development
  • Marketing
  • Administration
  • Planning
Employers:
  • Advertising agencies
  • Digital/interactive agencies
  • Corporate advertising departments
  • Specialty advertising firms
  • Consulting firms
  • Marketing firms
  • Self employed/Freelance

Area:

Creative Services

Sub-Area:
  • Art
  • Copywriting
  • Print Production
  • Broadcast Production
  • Publishing
  • Technical Writing
  • Web Design
  • Product Design
  • Graphic Design
  • Casting
Employers:
  • Advertising agencies
  • Digital/interactive agencies
  • Consulting firms
  • Publishers including:
    • Trade books
    • Paperback
    • Educational materials
    • Technical, scientific, and medical
  • Internet sites

Area:

Media

Sub-Area:
  • Advertising Sales
  • Planning/Buying
  • Public Relations/Promotion
  • Research
  • Design, Art, and Production
  • Traffic
  • Direct Marketing
    • Direct marketers advertise directly to the customer through mail, magazines, radio, or TV to get an immediate response by telephone, mail, or fax
Employers:
  • Advertising agencies
  • Digital/interactive agencies
  • Business corporations
  • Publishers
  • Television
  • Radio
  • Newspapers
  • Magazines
  • Government agencies
  • Internet marketers

Area:

Research

Sub-Area:
  • Product Analysis
  • Statistical Analysis
  • Focus Group Moderation
  • Interviewing
  • Project Management
  • Supervision
Employers:
  • Advertising firms
  • Corporate advertising departments
  • Specialty advertising firms
  • Market research companies
  • Consulting firms

Area:

Sales

Sub-Area:
  • Advertising Sales
  • Industrial Sales
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Retail Sales
  • Online Sales
  • Operations Management
Employers:
  • Television sole practitioners
  • Radio
  • Newspapers
  • Magazines
  • Internet marketers
  • Manufacturers
  • Consumer product companies
  • Pharmaceutical companies
  • Banks and other financial institutions
  • Service providers
  • Department stores and other retail establishments

Area:

Public Relations

Sub-Area:
  • Special Events
  • Media Relations
  • Risk and Crisis
  • Communication
  • Health Communication
  • Fundraising
  • Marketing Communication
  • Labor Relations
  • Consulting
Employers:
  • Public relations firms
  • Corporate in-house public relations departments
  • Trade associations
  • Government agencies
  • Colleges and universities
  • Non-profit organizations
  • Labor unions
  • Hospitals

General Information and Strategies


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