Area
Employer
Information/Strategies
Area:
Sport Management
Sub-Area:
For in-depth information see What Can I Do With This Major, Sport Management
- Administration of Amateur Athletics
- Olympic
- Intercollegiate
- High School
- Youth
- Administration of Professional Teams and Leagues
- Player Personnel
- Business Operations
- Public Relations
- Sales
- Marketing and Promotions
- Ticketing and Seat Management
- Facilities Management
- Event Coordination
- Program Coordination
- Fund Raising
- Sponsorship Sales
- Sport Information
- Athlete Representation
Employers:
- Professional teams and leagues, e.g. NFL, MLB
- Professional athletes
- Professional player associations and unions
- Sport associations, e.g. PGA Tour
- Conference offices, e.g. SEC, ACC
- Governing bodies
- Colleges and universities
- Arenas
- Auditoriums
- Stadiums
- Golf courses
- Tracks
- High schools
- Youth sport programs
- Sport related franchises
- Training centers
- Sport camps
- Health and fitness clubs
- Recreational facilities
- Local sport and tourism corporations
- Sport marketing firms
- Sport management firms
Strategies & Information:
- Major in sport management or sport administration. Earn a master's degree for increased opportunities.
- Develop outstanding communication skills, written and oral.
- Take courses in marketing, public relations, and advertising. Hone public speaking skills.
- For player representation, pursue a degree in law to aid in negotiating contracts and financial planning.
- Obtain accounting or business skills and experience. Develop a background in sales.
- Volunteer to coordinate athletic programs and events such as marathons, golf tournaments, or special olympics for campus organizations or local non-profit groups.
- Get involved with campus sport teams, intramurals, or recreational programs.
- Build a network of contacts with sport administrators, student athletes, and merchandise representatives.
- Join sport-oriented associations and organizations.
- Obtain an internship or part-time job with a team, an athletic organization, or a sport facility.
- Be willing to work in any capacity with minor league or local teams as a way to enter the field and gain experience.
Area:
Sporting Goods / Sport Merchandising
Sub-Area:
- Product Development
- Product Distribution
- Sales and Marketing
- Brand/Product Representation
- Store Management
- Internet Sales
Employers:
- Sport equipment and supply industry, e.g. Wilson, Spalding, Adidas
- Exercise equipment manufacturers
- Sport and recreation retailers
- Online sport retailers
- Sporting Goods Manufacturer's Association
Strategies & Information:
- Work in retail stores that sell sport or recreational merchandise or in campus recreation facilities that rent equipment to students.
- Gain sales experience through part-time or summer jobs and internships.
- Volunteer as a team equipment manager.
- Make contact with college equipment or uniform representatives.
- Develop strong communication skills and learn how to build interpersonal relationships.
Area:
Sport Media
Sub-Area:
- Journalism
- Broadcasting
- Photojournalism
- Sport Information
- Advertising Sales
Employers:
- Newspapers
- Television stations
- Radio stations
- Magazines
- Special interest sport publications
- Sport-related internet sites
Strategies & Information:
- Major in journalism, broadcasting, electronic media, photography, or English.
- Supplement program with courses in sport management or physical education.
- Obtain an internship or part-time job with local or university newspaper or radio/television station.
- Publish, as much as possible, in college and local newspapers.
- Create a portfolio of published work, both articles and photographs, or an online portfolio highlighting digital media skills.
- Develop excellent public speaking and writing skills and a solid command of sports.
Area:
Exercise Science
Sub-Area:
For in-depth information, see What Can I Do With This Major, Exercise Science
- Research
- Teaching
- Assessment and Evaluation
- Program Development
- Athletic Training
- Personal Training
- Rehabilitation
- Strength and Conditioning
- Health Club Management
- Group Fitness Instruction
- Sport Medicine
- Physical Therapy
Employers:
- Colleges and universities
- Public and private schools
- Sport medicine centers
- Hospitals and rehabilitation clinics
- Health clubs and fitness centers
- Professional teams
- Corporate health centers
- Professional fitness organizations such as:
- American College of Sports Medicine
- National Strength and Conditioning Association
- Olympic training centers
- Competitive youth training centers
- Nutritional supplement manufacturers
Strategies & Information:
- Major in exercise science, exercise physiology, kinesiology, or sport medicine.
- Supplement curriculum with nutrition and hard science courses.
- Consider professional or graduate school in physical therapy, athletic training, or medicine.
- Obtain necessary certification such as Certified Group Fitness Instructor, Certified Personal Trainer, or National Athletic Trainer Certification.
- Other certifications can be granted by the American College of Sports Medicine or the National Strength and Conditioning Association.
- Develop computer skills and familiarity with technology used in the field.
- Work in a physical therapy clinic, health club, or gym to gain experience and make contacts.
- Volunteer to work with college or high school sport teams or to run exercise programs for local, non-profit organizations.
- Consider working with manufacturers of exercise equipment or nutritional supplements to learn more about the field and to make contacts.
- Develop excellent interpersonal skills for working with clients, coaches, and team physicians.
- Maintain excellent personal fitness and athletic proficiency.
Area:
Physical Education
Sub-Area:
- Teaching
- Research
- Adaptive Physical Education
- Recreational Sport Administration
Employers:
- Public and private schools, K-12
- Colleges and universities
Strategies & Information:
- Obtain a degree in education, physical education, or other sport related field in addition to appropriate state teacher licensure. Earn dual certification for increased job opportunities.
- Become familiar with a variety of physical, cognitive, and affective disabilities if interested in an adaptive physical education career. Supplement coursework with special education classes.
- Secure a part-time position with a youth recreation center, college athletic facility, or intramural athletic administration department.
- Develop competitive and instructive proficiency in a wide array of sports.
- Obtain a graduate degree to teach at the college level or to advance into administrative positions. Secure a graduate assistantship teaching physical education courses.
Area:
Coaching
Sub-Area:
- Professional
- College
- High School
- Private
- Youth Sport
Employers:
- Professional sport teams
- Colleges and universities
- High schools and middle schools
- Recreational organizations or leagues, e.g. YMCA
- Country clubs
- Racket clubs
- Gyms
- Tracks
- Ice rinks
- Golf and tennis resorts
- City parks and recreation departments
- Youth sport organizations, e.g. Little League Baseball
- Sport related franchises
- Sport camps
Strategies & Information:
- Major in exercise science, sport management, or physical education, although coaches can hold nearly any academic background.
- Obtain teacher licensure in an academic subject for high school or middle school coaching positions.
- Gain extensive, advanced playing experience.
- Research coaching certifications in various sports.
- Develop additional knowledge in areas of strength training, fitness, nutrition, and conditioning.
- Learn about and practice motivational techniques.
- Become familiar with legal and regulatory issues related to coaching, e.g. NCAA regulations.
- Volunteer to coach neighborhood, church, and community teams.
- Attend practices of teams at various levels to observe coaches' techniques.
- Serve as a referee or umpire.
- Seek a graduate assistant position in athletic administration, instruction, or coaching.
- Obtain an assistant and then head coaching position at the university level to increase possibility of progressing to the professional level.
Area:
Officiating
Sub-Area:
- Refereeing
- Umpiring
- Line Judging
Employers:
- Professional sport leagues
- College and university athletic associations
- Amateur athletic associations, e.g. United States Tennis Association
- High school athletic associations
- Recreational leagues
Strategies & Information:
- Volunteer to umpire youth or Little League games.
- Work as a referee for campus intramurals.
- Be prepared to maintain full-time employment in addition to refereeing while you get started. It takes time to build a career in refereeing.
- Join sport associations and organizations to stay current on developments in the field and to make contacts. Attend classes, seminars, camps, and workshops sponsored by these organizations.
- Obtain certification to officiate in National Collegiate Athletic Association (NCAA) games.
- Attend an umpire training school or camp for professional opportunities.
- Obtain the required ten years of collegiate football refereeing experience before applying to The National Football League (NFL).
- Earn the Professional Football Referees Association licensure or other applicable credential.
Area:
Sport Psychology
Sub-Area:
- Teaching
- Research
- Consultation
- Performance Enhancement
Employers:
- Colleges and universities
- Olympic training centers
- Competitive youth sport centers
- Recreation organizations and leagues
- Professional sport teams
- Professional and competitive athletes
- Hospitals
Strategies & Information:
- Major in psychology, physical education, exercise science, or other physical activity related field.
- Obtain a doctoral degree in sport psychology, sport sociology, or clinical/counseling psychology and complete postdoctoral training if you desire to work with professional sport teams or athletes.
- Develop good relationships with coaches and other athletic department personnel. Express a willingness to learn from coaches and athletes.
- Gain experience in a variety of different sports.
- Assist faculty with research.
- Develop strong written and oral communication skills.
- Consider coaching youth teams.
- Develop social perceptiveness and active listening skills to use when working with athletes.
- Join professional associations such as the American Psychological Association (APA) Division 47 (Sport and Exercise Psychology) or the Association for the Advancement of Applied Sport Psychology (AAASP).
Area:
Exercise and Health Psychology
Sub-Area:
- Teaching
- Research
- Health Promotion
- Primary Care
- Inpatient Medical
- Specialized Health Care
Employers:
- Colleges and universities
- Hospitals
- Health clubs and fitness centers
- Olympic training centers
- Rehabilitation clinics
- Public health agencies
Strategies & Information:
- Major in one of the social sciences and supplement coursework with hard science classes.
- Acquire training in the areas of research, grant-writing, and statistics.
- Volunteer in a hospital or fitness center.
- Develop strong written and oral communication skills.
- Learn to work well in a team environment.
- Earn a graduate degree in clinical, counseling, social, or experimental psychology for health psychology opportunities.
- Earn a graduate degree in sport psychology, with an exercise emphasis, for a career in exercise psychology.
- Pursue a postdoctoral internship or fellowship for advanced career opportunities.
General Information and Strategies
- There are many different ways to work within the sport industry. Identify a particular area of interest and then gain the best combination of educational preparation, experience, and skills because requirements will vary by field.
- Be willing to work with sport teams and organizations in any capacity, realizing that most people start in low-level positions. Careers in sport and athletics are extremely competitive. Get as much experience as possible while in school, even if unpaid.
- Join professional associations. Read their publications and attend their meetings, seminars, and conventions to learn more about the field, as well as to make important contacts.
- Get involved with campus sport teams, intramurals, or recreational programs and facilities. Seek leadership roles, manage equipment and facilities, or plan events.
- Look for jobs in the minor leagues as a way to enter the sport industry.
- Earn a graduate or professional degree for increased opportunities.
- Maintain excellent personal fitness and athletic proficiency. Develop a good command of sports.
- Learn to relate well to a variety of people from different backgrounds and personalities.
- Consider entering the field of athletics through skills and experience in another area such as accounting, sales, or information systems.