James "Mike" Jay, MBA, MSE

Adjunct Faculty Member

Office Hours: ONLINE

Profile

I have been fortunate to have worked at some of the best retailers (Kohls, Guitar Center) and suppliers (JD Power, Health Products Research, MSC) through out the United States (Wisconsin, California and New Jersey). A Michigan Native I have been blessed with a wonderful wife and four amazing adult children (Ventura, Salt Lake City, Tokyo and Washington DC).  I love teaching and have been teaching most recently at the SOM for over the past six years.

 
Education

Master of Business Administration, Rutgers University, Newark, NJ, completed course work requirements for a PhD in Marketing (ABD), Beta Gamma Sigma recognition.

Master of Science in Engineering, Industrial and Operations Engineering, University of Michigan, Ann Arbor, MI, DeVleig Foundation Fellow.

Bachelor of Science, General Engineering, Oakland University, Rochester, MI, graduated with departmental honors.   

Expertise

Mike has more than 20 years experience in executing studies in  pricing, sales force planning, and customer relationship management. Mike currently is the manager of CRM Meaurement Analytics at Kohl's Department Stores where his team evaluates direct mail, email, sms, push mobile and digital marketing campaigns for the 1,162 chain store.  Previously he was the Manager of the Strategic Pricing team at Guitar Center where he was responsible for the development of Dynamic Pricing Engine for their Musicains Friend website and to create competitive pricing reports/analyses. Prior to his joining Guitar Center, Mike was employed by MSC (a Guitar Center Supplier) At MSC Mike helped reconfiguration of the GC consumer direct mail catalogs through the use of segmentation methods to match the interest and buying behavior of GC’s specialty retail customers.  He has analyzed GC direct mail retail campaign promotions utilizing statistical as well as ad hoc SQL reporting techniques.  Prior to joining MSC, Mike worked at a number of leading marketing analytics suppliers including, Zilliant, Health Products Research and J.D. Power and Associates.

Publications

Zetu, D. and Cheng, J. and Jay, J.M. and Lo, B. (2003) When will a consumer consider buying another car? , International Conference on Information Technology: Research and Education, 2003, Proceedings ITRE2003, pp. 530-534

Powers, K.I. and Jay, J.M. and Gao, T. (2003) Application of the LOESS Procedure for Monitoring and Detecting Critical Movements in the US Automobile Market, Proceedings of the 28th SAS® Users Group International Conference, volume 267

Richards, J.H. and Jay, J.M. (1983) Production Capability Analysis and Its Use In Chemical Plant Design, Proceedings of the 1983 Annual Industrial Engineering Conference, pp. 656-661

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