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Faculty Profile


Jean Kelso Sandlin, EdD

Assistant Professor

Email: jsandlin@callutheran.edu
Phone: (805) 493-3848
Office: Swenson 245

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Profile

Dr. Jean Kelso Sandlin joined the CLU faculty after more than 20 years of professional experience in advertising, public relations and journalism. Prior to joining CLU in 2007, she served as creative director for an agency in the Pacific Northwest from 2000. She has directed campaigns for nonprofit organizations, educational institutions, government development initiatives, environmental management companies, healthcare clinics and hospitals, and green retailers. 

In addition to her agency experience, Sandlin has served on the staffs of nonprofit organizations, including United Way and the Oregon Children's Foundation. She has also served as a writer for the Times Picayune, the largest daily newspaper in New Orleans. 

Sandlin was named to the Pacific Coast Business Times list of Who's Who in Clean Tech and Sustainability in 2010 and 2011. 

In 2012, Sandlin was named CLU Professor of the Year. In 2013, she was awarded first place for Best Practices in Teaching With Tools and Technologies by The Association for Education in Journalism and Mass Communication (AEJMC).

She teaches courses in public relations and advertising. 

Sandlin is a member of:

  • The American Academy of Advertising
  • The Association for Education in Journalism and Mass Communication (AEJMC)
  • The International Communication Association
  • The National Communication Association
  • The Public Relations Society of America

 

Education

Doctor of Education, Higher Education Leadership, California Lutheran University

Master of Public Administration, California Lutheran University 

Bachelor of Arts, Communication, California Lutheran University

Expertise

Dr. Sandlin's expertise includes public relations and advertising strategy, including the impact of social media. 

Her research interests include authenticity, social media, digital storytelling, digital technologies and  users’ perceptions of digital messages. Her work explores the possibilities for using social media as a tool for enhancing learning, increasing nonprofit capacity, strengthening brand identities, and fostering positive change in areas such as environmental sustainability and healthcare. 

Her most recent research focuses on the perception of authenticity in blogs, and the use of GPS-enabled tools to enhance learning. 

 

 

 

 

Publications


Publications

Sandlin, J. K. &  Peña, E. V. (2014). Building authenticity in social media tools to recruit postsecondary students. Innovative Higher Education, 1-14.

Sandlin, J., (2013). The blog dress rehearsal: College identity, anxiety, and compatibility. Journal of College Admission (221), 38-45.

Sandlin is a regular contributor for Ragan's Health Care Communication News Team at healthcarecommunication.com, and has blogged for the Social Media Strategy blog for Hive Strategies at hivestrategies.com.

Academic Conference Presentations

2014 November (Upcoming) National Communication Association, 100th Annual Convention, Chicago, Ill., The Ethical Explainer: Using the Explainer Genre to Teach Advertising Ethics, Research Readiness, and Multi-media Skills

2014 May International Communication Association Conference, Seattle, Washington, A Crisis in Hand: Exploring Mobile Technology to Engage Students in Public Relations Crisis Management Curriculum

2013 November National Communication Association Conference, Washington, D.C., Connecting Students to the Community via Technology: An Interactive Panel on Technology-Augmented Experiential Learning Practices

2013 August Association for Education in Journalism and Mass Communication, Washington, D.C., Fostering Research Readiness in Advertising Students Through Collaborative, Community-Based Geo-Tagging and Free Cloud-Based Tools

2013 May Western Association for College Admission Counseling, Irvine, CA, When Sameness Matters: Admission Blogs as Recruitment and Retention Tools 

2013 February  EDUCAUSE Learning Initiative, Denver, CO, Engaging Students in Community-Based, Collaborative Research Using Geotagging and Free Cloud-Based Tools

2012 October The Association of Lutheran College Faculties Conference, Minneapolis, MN, Engaging Students in Community-based, Collaborative Research Using Geo-tagging and Free Cloud-based Tools 

2012 February EDUCAUSE West/Southwest Regional Conference, Portland, OR, Incorporating Ethical Issues Into Marketing Studies: Using Technology To Create Analytical Methodology

2010 February Digital Media and Learning Conference, La Jolla, CA,  Stumbling into Authenticity: Is Admission Blogging the “Holy Grail” of Authenticity or a Cup Half Full? Assessing Perceived Authenticity in Institutionally Generated Student Blogs

2009 April  Western Association for Schools and Colleges Academic Resource Conference, Hollywood, CA, Pioneering Change: Collaborating for Campus Sustainability 

Community Presentations

2014 February  Dancing or Drowning in Data: How the Digital Revolution Impacts Our Daily Lives, University Village Men's Club Speaker Series, Thousand Oaks, CA 

2011 February Social Media is Like Trying to Drink From a Fire Hose: Go Ahead, Take a Sip, City of Westlake Village, CA, Community Speaker Series

2009 April Cereal Killer: Milking Your Power & Influence, Conejo Future Foundation Youth Congress

Blog/Podcast/Radio Interviews

2013 Nov 26 - Admitted: The Official Blog of the National Association of College Admission Counselors  http://www.nacacnet.org/learning/communities/Admitted/Lists/Posts/Post.aspx?ID=427

 

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