Advertising and Public Relations

Bachelor of Arts

Build relationships, reputations, partnerships and promotions.

In our program, you’ll gain experience in helping brands, businesses, entrepreneurs, or cause-related organizations develop communication strategies that are creative and authentic, while upholding important ethical principles in the field.

This is a new major starting Fall 2024.

The Curriculum

Be at the cutting edge of communication

Today’s interactive media environment has changed the public’s expectations of how organizations communicate with consumers, as well as those within their organization.

Whether you are interested in becoming a creative leader for a reputable brand, promoting your own business or organization, or making more informed decisions as a modern-day consumer, a degree in advertising and public relations will build your foundational skills in communication strategies.

Participate actively in industry

While you are a student at Cal Lutheran, you’ll have the opportunity to be an active member of the Public Relations Student Society of America, a student chapter of the national organization — and participate in other hands-on learning opportunities.

The skills you’ll develop inside and outside of the classroom will help you plan, develop and execute communication strategies that can be used in any industry.

Programs

Offered as a major (BA).

Recommended Minors

Want to add even more value to your degree? Consider one of these minors to gain a unique combination of skills and perspectives.

Department Website Tuition & Financial Aid

The Experience

When I started at Cal Lutheran, I had no idea where I wanted to go. Truly, none! But thanks to my Advertising/PR professors, I was connected to alumni, extracurriculars, and courses that helped me find my spark. Plus, I graduated with noteworthy work already under my belt. I’m endlessly grateful for my mentors’ support as I found and I chased my goals.

Chris Hanna '17
Creative Lead/Senior Writer, Hammer Creative

The professors in the Communication Department not only help prepare you for your future career but their teachings provide you with the tools you need to succeed and know what is coming post graduation. From being a part of CLU’s The Echo, PRSSA and a Culver Fellow I wouldn’t have the vast skillset I have today without being able to fulfill the interests I had in multiple areas in the Communication Department.

Aliyah Navarro '18
Product and Digital Marketing Coordinator, Los Angeles Lakers

Your Future

Students who major in advertising and public relations are prepared to enter a growing field with relevant skills. Our hands-on program will position you to take on internships and career opportunities that span varied industries — such as celebrity influencer marketing, human rights advocacy, entertainment and more. Our advertising/public relations graduates are quite successful in landing career-related jobs.