Marketing Communication

Offered as a major (B.A.)

Be practical and creative.

This degree will prepare you for a career in marketing communications with a multi-faceted understanding of product development, sales, advertising, marketing, and public relations.

The Curriculum
Earn a cutting-edge degree

Cal Lutheran’s marketing communication major — the first of its kind in the nation — will give you the expertise needed to take on high-level roles in the industry. The curriculum was designed with the input of the business community, ensuring that your skills are well-matched with the needs of today’s corporations.

Gain a unique set of skills

Industry leaders are looking for graduates who can coordinate the efforts of others but are also fully capable of designing their own winning market strategies. To meet this demand, you’ll need to be practical as well as creative — exactly the combination of skills you’ll gain through your mix of business and communication classes. The topics you’ll study include:

  • Public relations
  • Copywriting
  • Accounting
  • Marketing research
  • Storyboarding
  • Event planning
  • Digital advertising
  • Website design
Get practical experience

You’ll work collaboratively in teams as you learn to research, plan, organize, and direct marketing campaigns that range from local to international in scale. This small group approach will allow you to gain experience with project management and interpersonal communication, as well as performing the various roles within a marketing department.

Build up your resume

You’ll add valuable, real-world experience to your resume through an internship in the marketing communication field. The corporations that our students have worked at include:

  • HBO
  • Amgen
  • J.D. Power & Associates
  • NBC Press and Publicity
  • Baja Fresh
  • KZLA-FM
Think internationally

The marketing industry is becoming increasingly international. To be successful, you’ll need to navigate the different values, customs, and practices of diverse societies. Globally focused classes will allow you to become comfortable negotiating these cultural variations. Additionally, optional travel seminars will enable you to study firsthand the methods of communication used in other countries.

Your Future

Our marketing communication graduates succeed because they are prepared to manage million-dollar budgets, excel at both oral and written communication, and are able to produce messages for a wide variety of audiences and media.

They work as marketing representatives, trade negotiators, and marketing communication department managers for both private corporations and government agencies.

Our alumni study at:

  • University of Southern California
  • University of Oregon
  • Cornell University
  • Texas A & M
  • Long Beach State
  • California Lutheran University
  • Chapman University
  • California State University, Northridge

They work for:

  • Dailey & Associates Advertising
  • Elle Magazine
  • Los Angeles Dodgers
  • Farmers Insurance
  • Family Research Council
  • Gap, Inc.
  • Gold Coast Broadcasting
  • J.D. Power & Associates
  • Los Angeles Clippers
  • T-Mobile USA
  • Warner Brothers Entertainment

Career paths:

  • Senior Marketing Project Manager
  • Project Coordinator
  • Branding/Marketing Analyst
  • Key Account Manager
  • Director of Marketing
  • Business Development Manager
  • Account Executive
  • Brand Manager
  • Insurance Agent
  • Human Reources Coordinator
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