Vision and Mission

Mission and VisionVision statements are about what organizations aspire to be or to do. They are future oriented declarations of broad, long-term objectives, of a “raison d’être”. As such, the faculty and staff at the School of Management at California Lutheran University have developed the following vision:

The School of Management aspires to develop bold, inquisitive, and responsible leaders who transform organizations, communities, and the world.

This vision reflects our commitment to education and how we focus our attention to the individual's potential - the potential to not only acquire knowledge by learning, but the potential to question, to create and to transform by their actions. The vision expresses our desire to reach beyond the status quo, beyond the paradigm of what exists and to facilitate change on many levels and in many contexts. Whatever we do is being measured against this vision.

Vision and MissionOur mission statement is directly derived from our vision. It describes what we do today in the pursuit of tomorrow’s vision:

The mission of the School of Management is to prepare students for success with integrity in their professional and personal lives through scholarship, diverse learning experiences, and community engagement in a global context.

Our primary activity is the preparation of students. However, we go beyond education, which is not just a one-directional process of instruction. It is the result of multiple intentional engaging activities including research by faculty members and students through our Centers of EntrepreneurshipLeadership and Values, and Economic, Research and Forecasting, traditional and non-traditional forms of learning through international study abroad programs, internships, projects, or our many events, and the active pursuit of relationships with communities at all levels including with our advisory councils and alumni groups. We acknowledge that we are embedded in a global environment and that true success is only success that is achieved with integrity, success that is rooted in values, and success that acknowledges both our professional and our personal existences.

These statements guide the School of Management on its path. They determine our strategy as much as they influence our day-to-day activities as an organization and as individuals – each one of us.