Communication skills are essential in every professional career. Part of what makes communication a popular college major is career flexibility. Graduates take many different paths, including positions as market researchers, media editors and designers, journalists, advertising executives, human resource managers, corporate trainers, public relations practitioners, and media managers and consultants.

At Cal Lutheran, students develop a strong understanding of:

  • The history of media
  • Written and verbal communication applications
  • The legal and professional contexts of the marketing and entertainment industries

Employment of advertising, promotions, and marketing managers is projected to grow 12 percent from now to 2022, about the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.

In 2012, the median annual wage for advertising and promotions managers was $88,590. The median annual wage for marketing managers was $119,480*.

*U.S. Bureau of Labor Statistics, Occupational Outlook Handbook,

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Program Requirements

Required credits: 40 credits minimum; 24 upper division credits. 2.0 minimum GPA.

Required Courses

COMM 101 (4) Introduction to Mass Communication
COMM 231 (4) Writing for the Mass Media

Upper Division

COMM 300 (4) Communication Research Methods
COMM 401 (4) Communication Theories
COMM 490 (1-4) Independent Study

Advertising/Public Relations & Marketing

COMM/BUS 375 (4) Principles of Marketing

Mass Communication 

COMM 308 (4) Politics in Cinema
COMM 405 (4) Freedom of Communication

Interpersonal/Small Group/Organizational

COMM 301 (4) Persuasive Communication Campaigns
COMM 306 (4) Business & Professional Communication

Writing Communication

COMM 402 (4) Film Theory

Minor Requirements

18 credits, 12 credits upper division

COMM 101 (4) Introduction to Mass Communication
COMM 231 (4) Writing for the Mass Media
COMM 401 (4) Communication Theories-Capstone
COMM 490 (1-4) Independent Study
Additional Communication Credits: 5

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