Bachelor of Arts
Communication skills are essential in every professional career. Part of what makes communication a popular college major is career flexibility.
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Why Study Strategic Communication?
The Strategic Communication major offers a broad array of mass communication courses addressing areas including mass media history, media writing, strategic communication campaigns, and media theories.
Students will learn to critically analyze media audiences, messages, and platforms. Students will also consider the ethical dimensions of media content and organizations and media’s impact on citizens and stakeholders.
Classes are scheduled year-round. Four, 11-week terms enable you to accelerate the progress toward your degree without compromising traditional Cal Lutheran standards of excellence.
- Most classes meet one night a week, Monday – Thursday
- Classes are from 6 – 9:30pm
- Four 11-week terms year-round
- Campus locations in Thousand Oaks and Oxnard
Academic counselors, faculty and staff are here throughout the program to answer your questions and help solve problems along the way.
Transfer Course Work
You may have already started down the path toward your bachelor's. We'll help you figure out which courses you can apply to your degree.
- No cap on transferable credits - Residence Requirements still apply
- Transfer up to 40 military credits
- Upper and lower division credits from a four-year college are also accepted
Strategic Communication graduates demonstrate proficiencies in writing, speaking, and critical thinking and are equipped for a variety of high-demand roles in strategic communication, or, more broadly, careers that foreground information literacy and communication skills.
Strategic Communication students will be able to:
- Describe the communication discipline and its central questions
- Understand communication theories, perspectives, principles, and concepts
- Gain experience in the practice of our discipline, so that by the time they graduate they will be able to:
- Create messages appropriate to the audience, purpose, and context
- Use discipline-appropriate methods of inquiry to critically analyze messages and their impact
- Understand the power of our discipline to affect others, so that by the time they graduate they will be able to:
- Apply ethical communication principles and practices
- Articulate and recognize individual and cultural differences
Required credits: 36 credits minimum. 2.0 minimum GPA.
- STCM 321 (4) - Media Literacy in the 21st century
- STCM 322 (4) - Writing and Public Communication
- COMM 301 (4) - Persuasive Communication
- COMM 350 (4) - Communication Theories
- COMM 351 (4) - Research Methods
- STCM 323 (4) - Principles of Strategic Communication
- STCM 481 (4) - Strategic Communication Campaigns
Choose at least two
- COMM 405 (4) - Freedom of Communication
- STCM 421 (4) - Organizational Communication
- STCM 461 (4) - Pop Culture and the Public Sphere
- STCM 462 (4) - Contemporary Issues and Public Engagement
STCM 321 - Media Literacy in the 21st century
STCM 322 - Writing and Public Communication
STCM 323 - Principles of Strategic Communication
COMM 350 - Communication Theories
1 Elective from COMM or STCM
What Our Students Say
All classmates seem to be in the same position as myself with full-time jobs and more life experience than most, which is a big help! This program is so good that I recommended it to my veteran friends who are coming straight from active duty.