Communication
Communication skills are essential in every professional career. Part of what makes communication a popular college major is career flexibility. Graduates take many different paths, including positions as market researchers, media editors and designers, journalists, advertising executives, human resource managers, corporate trainers, public relations practitioners, and media managers and consultants.
At Cal Lutheran, students develop a strong understanding of:
- The history of media
- Written and verbal communication applications
- The legal and professional contexts of the marketing and entertainment industries
Employment of advertising, promotions, and marketing managers is projected to grow 12 percent from now to 2022, about the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.
In 2012, the median annual wage for advertising and promotions managers was $88,590. The median annual wage for marketing managers was $119,480*.
*U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, http://www.bls.gov/ooh
Program Requirements
Required credits: 40 credits minimum; 24 upper division credits. 2.0 minimum GPA.
Required Courses
Introductory
COMM 101 (4) Introduction to Mass Communication
COMM 231 (4) Writing for the Mass Media
Upper Division
COMM 300 (4) Communication Research Methods
COMM 401 (4) Communication Theories
COMM 490 (1-4) Independent Study
Electives
Advertising/Public Relations & Marketing (4)
One of the following:
COMM 342 (4) Public Relations
COMM/BUS 375 (4) Principles of Marketing
Mass Communication (8)
Two of the following:
COMM 308 (4) Politics in Cinema
COMM 405 (4) Freedom of Communication
Interpersonal/Small Group/Organizational (8)
Both are required:
COMM 301 (4) Persuasive Communication Campaigns
COMM 306 (4) Business & Professional Communication
Writing Communication (2-4)
One of the following:
COMM 307 (3) Screenwriting
COMM 402 (4) Film Theory
Minor Requirements
18 credits, 12 credits upper division
COMM 101 (4) Introduction to Mass Communication
COMM 231 (4) Writing for the Mass Media
COMM 401 (4) Communication Theories-Capstone
COMM 490 (1-4) Independent Study
Additional Communication Credits: 5
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