Master of Science in Management
Master of Science in Management
The Master of Science in Management (MSM) curriculum is uniquely designed to provide a foundation of essential business knowledge in just one year. The ten courses cover the most important concepts that you need to know in order to contribute to strategic business decisions in your organization or take on a managerial role. These management courses can be completed on campus, online or through a hybrid approach.
30 credits total
All courses are 3 credits unless otherwise noted
Prerequisite: Foundations of Business Statistics.
As organizations look for ways to leverage data to create value, analytics has become an important source of competitive advantage for businesses. This course provides a hands-on introduction to the collections of predictive modeling techniques used to extract patterns and trends from data, enabling informed business decisions. The topics covered include data preparation, data visualization, predictive analytics and decision-making under uncertainty. The course consists of hands-on work with data and the SAS JMP Pro statistical software package.
By the end of the course, you will be able to identify opportunities for creating value using predictive modeling techniques, employ these techniques to derive results, interpret the results and comprehend the limitations of the results.
With more and more products and services chasing fewer dollars, marketing strategy and plan execution is more important than ever. The goal of marketing is to plan, build, manage and grow ethical and profitable customer relationships over time.
Marketing Management introduces students to the great variety of functions that must be managed in a marketing organization. Activities and issues addressed include product marketing and management, customer satisfaction, pricing, product launches, digital marketing, marketing information systems, channel management, marketing administration, industry marketing, marketing communications, lead management, event marketing and marketing campaign strategy.
Internship
Supervised internship in a company of the student’s choice.
International Travel
International Travel courses are organized by the School of Management in collaboration with the relevant university office.
The Business Plan
In this course, students will have a chance to complete a comprehensive business plan for a new venture. All arrangements for providing companies for the above project are made through the Cal Lutheran MSM program office.
Executive Roundtable
This course intends to serve both as an elective for the Management and Finance emphasis areas in the MSM program or as an optional capstone for Finance majors. Of course, all emphasis areas are welcome to take the course for credit, and all students (including undergraduates) are invited to attend the presentation and subsequent discussion for each executive speaker.
Consulting to Business
This course is a study of unique characteristics of closely held business and techniques of the consulting process. Students will apply academic theory to business operations by completing actual consulting assignments for local businesses through the Small Business Institute.
MSM Project
Identified and supervised by a School of Management faculty member.
The foundation course may be required for individuals whose academic records reflect the need for preparation. This course is in addition to the 30 credits required for program completion.
Request Information
To learn more about the Graduate Degree Programs offered by the Cal Lutheran School of Management and download a brochure, please fill out the form. You can also get in touch with an enrollment specialist directly by calling us at 805-521-9856.