Enterprise Innovation and Entrepreneurship

Discover the natural advantages that result from your company's small size, speed, agility, flexibility, sensitivity to customers' needs, creativity, a spirit of innovation, so you can successfully compete. You will become excited about the possibilities, the challenges, and the rewards of owning your own business and acquiring the tools you will need to become successful. You will be able to work at doing something you really love.

Prerequisite Core Courses:
  • BUS 551 Managerial Accounting
  • BUS 565 Organizational Theory and Development
  • BUS 567 Behavioral Science for Management
  • BUS 575 Marketing Theory 

Choose three from the following:

  • BUS 516 Management & Marketing for High-technology Innovations
  • BUS 529 Executive Roundtable
  • BUS 538 Strategic Public Relations
  • BUS 543 International Business Opportunities
  • BUS 559 Leadership and Managerial Effectiveness
  • BUS 561 Human Resources
  • BUS 569 New Venture Development*
  • BUS 570 Consulting to Business
  • BUS 572 Marketing Research
  • BUS 576 Sales Management
  • BUS 577 Negotiation and Conflict Management
  • BUS 578 Consumer Behavior*
  • BUS 585 Production and Operations Management

* Elective also available online

Professional Track Description

Designed by Cal Lutheran's School of Management, the MBA Marketing Professional Track aides students interested in or already working within Marketing to build and hone critical skills and knowledge in the discipline.  

The courses are focused on specific skill areas, including sales, advertising, digital marketing, and brand management. This allows students to explore skill-specific areas of interest that are relevant to their current career track and/or professional development needs. Created with the intent to provide depth of theory and practice, these courses allow students to readily apply these concepts in their current work. Possible career pursuits in Marketing include Brand Management, Field Marketing, Marketing Communications, Sales Management, Advertising Management, and Digital Marketing. Students may also decide to use their knowledge to support their own entrepreneurial pursuits in the marketing of new products and services.




Professional Associations and Organizations

It is recommended that students should utilize the opportunities provided by the American Marketing Association (AMA) chapter on campus to nurture your skills as a professional focusing to excel in the field of marketing. Students interested in our American Marketing Association Club on campus can go to School of Management’s clubs page.

Professional Organizations
American Marketing Association
Public Relations Society of America
Marketing Science Institute
Direct Marketing Association
Marketing Professionals              
Sales and Marketing Management  



Marketing executives aim to maximize profits through developing sales strategies that match customer requirements and by promoting products and services or ideas. They work closely with other sub-departments such as advertising, market research, production, sales, and distribution etc.

They are responsible for:

  • Analyzing and investigating price, demand for products and competition
  • Devising and presenting ideas and strategies
  • Promotional activities
  • Compiling and distributing financial and statistical information
  • Writing reports
  • Organizing events and product exhibitions
  • Monitoring performance
  • Managing campaigns on social media
Potential Career Positions Possible Employment Sectors
  • Account Executive, Representative, Account Manager or Account Director

  • Advertising Executive

  • Brand Manager or Director

  • Direct Mail Specialist

  • Distribution Manager
  • Social Media Manager
  • Internet Marketing Specialist
  • Marketing Planner
  • Market Researcher, Direct of Marketing Research
  • Product Management or Development, Manager, Director, or VP
  • Promotions or Ad Agency Director, 
  • Public Relations Manager or Director
  • Sales Manager, Director or VP
  • Director of Marketing or VP, Director of Marketing Communications
  • Vice President of Sales & Marketing
  •  Ad agencies
  • Consulting & market research firms
  • Entertainment firms
  • Franchisees or franchisors
  • Government
  • Industry including financial
  • Manufacturers & service industries
  • Media
  • Nonprofits
  • PR firms
  • Retailers
  • Transportation firms
  • Wholesalers
Examples of level-based positions:
Entry-level Positions Middle-level Positions Top-level Positions
  • Marketing Assistant/Specialist/Coordinator
  • Public Relations Assistant/Specialist/Coordinator
  • Market Research Assistant/Specialist/Coordinator
  • Business Consultant
  • Advertising and Promotions Manager
  • Sales Manager
  • Distribution Channel Manager
  • Digital Strategy Supervisor
  • Brand Director
  • Public Relations Manager
  • Marketing Manager
  • Chief Marketing Officer
  • Chief Communication Officer
  • Product Manager


Marketing-related job sites







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