Marketing
The Marketing Track prepares students to apply marketing research tools and concepts in domestic and international markets, identify strategic factors and trends, analyze the external environments, plan campaigns, and understand the application of the principal tools of marketing and sales management.
Prerequisite Core Courses:
- BUS 575 Marketing Theory
Electives
Choose three from the following:
- BUS 515 Marketing Management
- BUS 516 Management & Marketing for High-technology Innovations
- BUS 517 Marketing for Nonprofiit & Social Enterprise
- BUS 529 Executive Roundtable
- BUS 538 Strategic Public Relations
- BUS 546 International Marketing
- BUS 556 CSR & Social Enterprise*
- BUS 571 Marketing Communications
- BUS 572 Marketing Research (Prereq: BUS 521)
- BUS 576 Sales Management*
- BUS 578 Consumer Behavior*
- BUS 579 Services Marketing*
*Electives also available online
