Designed by Cal Lutheran's School of Management, the MBA Marketing Professional Track aides students interested in or already working within Marketing to build and hone critical skills and knowledge in the discipline.
The courses are focused on specific skill areas, including sales, advertising, digital marketing, and brand management. This allows students to explore skill-specific areas of interest that are relevant to their current career track and/or professional development needs.
Created with the intent to provide depth of theory and practice, these courses allow students to readily apply these concepts in their current work. Possible career pursuits in Marketing include Brand Management, Field Marketing, Marketing Communications, Sales Management, Advertising Management, and Digital Marketing.
Students may also decide to use their knowledge to support their own entrepreneurial pursuits in the marketing of new products and services.
Required Emphasis Course
- MBA 520 Marketing Research
(Student must take this corresponding Emphasis Course along with an additional Emphasis Course of their choice.)
Professional Concentration Courses
Choose four from the following:
- MBA 530 CRM in the Digital Age
- MBA 531 Sales Management
- MBA 532 Strategic Public Relations
- MBA 562 International Marketing
- MBA 533 Strategic Brand Management
- MBA 534 Consumer Behavior
- MBA 535 Advertising Management
- MBA 5STM Special Topics of Marketing
Marketing executives aim to maximize profits through developing sales strategies that match customer requirements and by promoting products and services or ideas. They work closely with other sub-departments such as advertising, market research, production, sales, and distribution etc.
They are responsible for:
- Analyzing and investigating price, demand for products and competition
- Devising and presenting ideas and strategies
- Promotional activities
- Compiling and distributing financial and statistical information
- Writing reports
- Organizing events and product exhibitions
- Monitoring performance
- Managing campaigns on social media
|Potential Career Positions||Possible Employment Sectors|
|Entry-level Positions||Middle-level Positions||Top-level Positions|
Professional Associations and Organizations
It is recommended that students should utilize the opportunities provided by the American Marketing Association (AMA) chapter on campus to nurture your skills as a professional focusing to excel in the field of marketing. Students interested in our American Marketing Association Club on campus can go to School of Management’s clubs page.