Marketing

Professional Track

Designed by Cal Lutheran's School of Management, the MBA Marketing Professional Track aides students interested in or already working within Marketing to build and hone critical skills and knowledge in the discipline. 

The courses are focused on specific skill areas, including sales, advertising, digital marketing, and brand management.  This allows students to explore skill-specific areas of interest that are relevant to their current career track and/or professional development needs. 

Created with the intent to provide depth of theory and practice, these courses allow students to readily apply these concepts in their current work. Possible career pursuits in Marketing include Brand Management, Field Marketing, Marketing Communications, Sales Management, Advertising Management, and Digital Marketing.

Students may also decide to use their knowledge to support their own entrepreneurial pursuits in the marketing of new products and services.


Courses

Required Emphasis Course
  • MBA 520   Marketing Research
    (Student must take this cooresponding Emphasis Course along with an additional Emphasis Course of their choice.)
Professional Concentration Courses

Choose four from the following:

  • MBA 530   CRM in the Digital Age
  • MBA 531   Sales Management 
  • MBA 532   Strategic Public Relations
  • MBA 562   International Marketing
  • MBA 533   Strategic Brand Management
  • MBA 534   Consumer Behavior
  • MBA 535   Advertising Management
  • MBA 5STM   Special Topics of Marketing

Careers

Marketing executives aim to maximize profits through developing sales strategies that match customer requirements and by promoting products and services or ideas. They work closely with other sub-departments such as advertising, market research, production, sales, and distribution etc.

They are responsible for:
  • Analyzing and investigating price, demand for products and competition
  • Devising and presenting ideas and strategies
  • Promotional activities
  • Compiling and distributing financial and statistical information
  • Writing reports
  • Organizing events and product exhibitions
  • Monitoring performance
  • Managing campaigns on social media

Potential Career Positions Possible Employment Sectors
  • Account Executive, Representative, 
    Account Manager or Account Director
  • Advertising Executive
  • Brand Manager or Director
  • Direct Mail Specialist
  • Distribution Manager
  • Social Media Manager
  • Internet Marketing Specialist
  • Marketing Planner
  • Market Researcher, Direct of Marketing Research
  • Product Management or Development, 
    Manager, Director, or VP
  • Promotions or Ad Agency Director, 
  • Public Relations Manager or Director
  • Sales Manager, Director or VP
  • Director of Marketing or VP, Director 
    of Marketing Communications
  • Vice President of Sales & Marketing
  • Ad agencies
  • Consulting & market research firms
  • Entertainment firms
  • Franchisees or franchisors
  • Government
  • Industry including financial
  • Manufacturers & service industries
  • Media
  • Nonprofits
  • PR firms
  • Retailers
  • Transportation firms
  • Wholesalers

 

Examples of level-based positions:
Entry-level Positions Middle-level Positions Top-level Positions
  • Marketing Assistant/Specialist/Coordinator
  • Public Relations Assistant/Specialist/Coordinator
  • Market Research Assistant/Specialist/Coordinator
  • Business Consultant
  • Advertising and Promotions Manager
  • Sales Manager
  • Distribution Channel Manager
  • Digital Strategy Supervisor
  • Brand Director
  • Public Relations Manager
  • Marketing Manager
  • Chief Marketing Officer
  • Chief Communication Officer
  • Product Manager

Professional Associations and Organizations

It is recommended that students should utilize the opportunities provided by the American Marketing Association (AMA) chapter on campus to nurture your skills as a professional focusing to excel in the field of marketing. Students interested in our American Marketing Association Club on campus can go to School of Management’s clubs page.

Marketing Professional Organizations
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