The Marketing track aides students interested in or already working within marketing to build and hone critical skills and knowledge in the discipline.
Courses are focused on specific skill areas, including sales, advertising, digital marketing, and brand management. This allows you to explore skill-specific areas of interest that are relevant to your current career track and professional development needs.
Created with the intent to provide depth of theory and practice, these courses allow you to readily apply these concepts in your current work. You can also use your knowledge to support your own entrepreneurial pursuits in the marketing of new products and services.
Required Emphasis Course
- MBA 520 Marketing Research
(Student must take this corresponding Emphasis Course along with an additional Emphasis Course of their choice.)
Professional Concentration Courses
Choose four from the following:
- MBA 530 CRM in the Digital Age
- MBA 531 Sales Management
- MBA 532 Strategic Public Relations
- MBA 562 International Marketing
- MBA 533 Strategic Brand Management
- MBA 534 Consumer Behavior
- MBA 535 Advertising Management
- MBA 5STM Special Topics of Marketing
Career Paths in Marketing
Possible career pursuits in marketing include Brand Management, Field Marketing, Marketing Communications, Sales Management, Advertising Management, and Digital Marketing.
Marketing professionals are responsible for:
- Analyzing and investigating price, demand for products and competition
- Devising and presenting ideas and strategies
- Promotional activities
- Compiling and distributing financial and statistical information
- Organizing events and product exhibitions
- Monitoring performance
- Managing campaigns on social media
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Professional Associations and Organizations
It is recommended that students should utilize the opportunities provided by the American Marketing Association (AMA) chapter on campus to nurture your skills as a professional focusing to excel in the field of marketing. Students interested in our American Marketing Association Club on campus can go to School of Management’s clubs page.