Marketing

Emphasis Area

The Marketing track aides students interested in or already working within marketing to build and hone critical skills and knowledge in the discipline. 

Courses are focused on specific skill areas, including sales, advertising, digital marketing, and brand management. This allows you to explore skill-specific areas of interest that are relevant to your current career track and professional development needs. 

Created with the intent to provide depth of theory and practice, these courses allow you to readily apply these concepts in your current work. You can also use your knowledge to support your own entrepreneurial pursuits in the marketing of new products and services.


Curriculum

The MBA with an emphasis in Marketing degree requires 45 semester credits equivalent to 15 courses of work which must be completed within a seven-year period. Courses include: 8 core courses, 2 general emphasis courses, 4 electives courses and 1 capstone course. 

Courses:
8 Core  2 General Emphasis 4 Emphasis Electives 1 Capstone
  • Enterprise Management, Organization and Strategy

  • Information Technology Management

  • Organizational Behavior

  • Business Ethics and Law

  • Marketing Management

  • Strategic Decision Making

  • Macroeconomics in the Global Economy

  • Financial Principles & Policies

  • Marketing Research required)

Choose 1:

  • Corporate Finance
  • Human Capital Management Strategy
  • Innovative Business Models
  • International Business
  • IT Data Management
  • Sustainable Business Strategies

Choose 4:

  • CRM in the Digital Age
  • Sales Management
  • Strategic Public Relations
  • International Marketing
  • Strategic Brand Management
  • Consumer Behavior
  • Advertising Management
  • Special Topics of Marketing

Choose 1:

  • Internship
  • The Business Plan
  • Executive Roundtable
  • International Travel
  • Consulting to Business
  • MBA Project

Full course list and descriptions


Career Paths in Marketing

Possible career pursuits in marketing include Brand Management, Field Marketing, Marketing Communications, Sales Management, Advertising Management, and Digital Marketing.

Marketing professionals are responsible for:
  • Analyzing and investigating price, demand for products and competition
  • Devising and presenting ideas and strategies
  • Promotional activities
  • Compiling and distributing financial and statistical information
  • Organizing events and product exhibitions
  • Monitoring performance
  • Managing campaigns on social media

Potential Career Positions Possible Employment Sectors
  • Account Executive, Representative, 
    Account Manager or Account Director
  • Advertising Executive
  • Brand Manager or Director
  • Direct Mail Specialist
  • Distribution Manager
  • Social Media Manager
  • Internet Marketing Specialist
  • Marketing Planner
  • Market Researcher, Direct of Marketing Research
  • Product Management or Development, 
    Manager, Director, or VP
  • Promotions or Ad Agency Director, 
  • Public Relations Manager or Director
  • Sales Manager, Director or VP
  • Director of Marketing or VP, Director 
    of Marketing Communications
  • Vice President of Sales & Marketing
  • Ad agencies
  • Consulting & market research firms
  • Entertainment firms
  • Franchisees or franchisors
  • Government
  • Industry including financial
  • Manufacturers & service industries
  • Media
  • Nonprofits
  • PR firms
  • Retailers
  • Transportation firms
  • Wholesalers

 

Examples of level-based positions:
Entry-level Positions Middle-level Positions Top-level Positions
  • Marketing Assistant/Specialist/Coordinator
  • Public Relations Assistant/Specialist/Coordinator
  • Market Research Assistant/Specialist/Coordinator
  • Business Consultant
  • Advertising and Promotions Manager
  • Sales Manager
  • Distribution Channel Manager
  • Digital Strategy Supervisor
  • Brand Director
  • Public Relations Manager
  • Marketing Manager
  • Chief Marketing Officer
  • Chief Communication Officer
  • Product Manager

Professional Associations and Organizations

It is recommended that students should utilize the opportunities provided by the American Marketing Association (AMA) chapter on campus to nurture your skills as a professional focusing to excel in the field of marketing. Students interested in our American Marketing Association Club on campus can go to School of Management’s clubs page.

Marketing Professional Organizations
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