Christie Harper, M.A.

Assistant Vice President for University Marketing

Book this person as a speaker:

Email: clharper@callutheran.edu
Phone: (805) 493-3491

Speeches:

  • Branding 101
    Learn about the basics of developing and building a brand, including principles of brand positioning, brand architecture, brand identity and promotion. Before joining Cal Lutheran, Christie Harper worked in brand strategy consulting for 12 years with such firms as Lexus, Microsoft, Chevron, Technicolor and UCLA. She brings "big brand" experience to share with brands large and small.

  • Lessons for Churches in Branding and Marketing
    What can churches or other religious organizations learn from the principles of corporate branding and marketing? How can they create a "brand experience" that welcomes newcomers while still providing a strong sense of community for current members? Christie Harper worked in brand strategy consulting for 12 years with such firms as Lexus, Microsoft, Chevron, Technicolor and UCLA. She brings "big brand" experience to share with brands large and small.

  • Brand Development and Customer Experience
    How do you develop a customer experience for your brand that is rooted in your institution's purpose and delivers extraordinary value to those you serve? Christie Harper worked in brand strategy consulting for 12 years with such firms as Lexus, Microsoft, Chevron, Technicolor and UCLA. She brings "big brand" experience to share with brands large and small.


Christie Harper is Assistant Vice President for University Marketing at California Lutheran University.  She leads all marketing initiatives for undergraduate and graduate enrollment, advancement, athletics and university brand development.  Since joining Cal Lutheran in 2012, she has created a stronger brand and marketing infrastructure; launched a new brand identity, website, and brand advertising campaign; enhanced marketing planning practices, and implemented marketing ROI measurements to create greater accountability. During her tenure, the University has seen 20% increase in awareness in key growth markets, and has achieved record enrollment of new undergraduates.


Christie has more than 20 years’ experience in branding and marketing, both inside companies and with agencies.  Prior to joining Cal Lutheran, she was founder and president of brand consulting firm Brand Endeavor for 4 years, and served 8 years in a senior leadership role at Siegel+Gale, a leading global brand consulting firm.  While there, she led major brand strategy initiatives for clients such as Lexus, Microsoft, Chevron and Technicolor.  

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