Christie Harper, M.A.
Assistant Vice President for University Marketing
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Phone: (805) 493-3491
Christie Harper is Assistant Vice President for University Marketing at California Lutheran University. She leads all marketing initiatives for undergraduate and graduate enrollment, advancement, athletics and university brand development. Since joining Cal Lutheran in 2012, she has created a stronger brand and marketing infrastructure; launched a new brand identity, website, and brand advertising campaign; enhanced marketing planning practices, and implemented marketing ROI measurements to create greater accountability. During her tenure, the University has seen 20% increase in awareness in key growth markets, and has achieved record enrollment of new undergraduates.
Christie has more than 20 years’ experience in branding and marketing, both inside companies and with agencies. Prior to joining Cal Lutheran, she was founder and president of brand consulting firm Brand Endeavor for 4 years, and served 8 years in a senior leadership role at Siegel+Gale, a leading global brand consulting firm. While there, she led major brand strategy initiatives for clients such as Lexus, Microsoft, Chevron and Technicolor.