Gerhard Apfelthaler, Ph.D.

Dean, School of Management

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Phone: (805) 493-3352


  • The Deadly Sins of International Business

  • Successful Global Business Development

  • Marketing Across Cultures

Gerhard Apfelthaler is the Dean of the School of Management at California Lutheran University in Thousand Oaks, California, where he is also a professor in International Business. He is also co-founder of several companies including Oak Therapeutics, Inc., (Oxnard, California), Startup Kids (Westlake Village, California), CURE Pharmaceutical (Oxnard, California), and AT Consult (New York, NY and Vienna, Austria).

Before moving to California, he has been the Chair of the Department of International Management at FH Joanneum University of Applied Sciences in Graz (Austria). Previously, he served as Commercial Attaché to the Austrian Embassy in Singapore, as Austria’s Deputy Trade Commissioner to the United States (Los Angeles office), as Dean of International Business Studies at FHS Kufstein Tirol, and as coordinator of the international postgraduate program of the Community of European Management Schools (CEMS), among others.

He has studied at the University of Vienna (Vienna/Austria), Taiwan National Normal University (Taipeh/Taiwan), the University of California at Los Angeles (UCLA), and the Vienna University of Economics and Business Administration (Vienna/Austria) from which he holds a Doctorate in Economic and Social Sciences. He has published several books, among others “Management Internationaler Geschaeftstaetigkeit” (Managing International Business), Patentschutz in wichtigen Exportmärkten (Patent Protection in Important Export Markets), "Interkulturelles Management“ (Cross-cultural Management), "Internationale Markteintrittsstrategien“ (International Market Entry Strategies), or “US-Recht für Niederlassungsgruender” (US Business Law for Foreign Entrants).

He published articles in leading academic journals including Industrial Marketing Management, the Service Industries Journal, the Journal of World Business, the European Journal of International Management, Global Business Perspectives, the Journal of Small Business Management, the International Journal of Business and Economics, the International Journal of Management Education, and the Journal of International Learning, among others. 

He is also a co-founder and the Associate Editor for the European Journal of International Management. Gerhard Apfelthaler has lectured at universities in a number of countries including Australia, Austria, Colombia, Iceland, Oman, Pakistan, Singapore, Thailand, and the United States. He regularly consults to companies on topics related to international business development, and he is a member of the Academy of Management and the Academy of International Business.