Dr. Marichal is a professor of political science at California Lutheran University. He specializes in studying the role that social media plays in restructuring political behavior and institutions. In 2012, he published Facebook Democracy (Routledge Press) which looks at the role that the popular social network played on the formation of political identity across different countries. He also does work on the role of diversity and multiculturalism in civic life. In his most recent work, he has looked at the role of diversity as a "civic argument" in the United States (published in 2015 in the journal Democratic Theory) and a study of how Latina State Legislators use Twitter to communicate with constituents (included in an edited volume entitled Latinas in State Legislatures). Currently, he is working on a number of projects related to social media and democratic engagement.
- B.S., Florida State University
- M.S., Florida Atlantic University
- Ph.D., University of Colorado, Boulder
Papers In Progress
"Fracking Twitter: Using topic modeling to map the Narrative Policy Framework to fracking debates in New York and Pennsylvania" with Andy Pattison and William Cipoli
"Political Talk on Facebook: Navigating Discourse amidst Context Collapse" with Don Waisenan and Carrie-Anne Platt
"Twitter Microactivism: A,Hermeneutic Approach to Explaining the Relationship between Social Media and,Policy Change"
"Topic Modeling Trump Tweets: A Computational Grounded Theory Approach to Understanding Social Media Political Talk"
"Civic Hacking and Urban Power: The Need for a Place Based Ethos"
"Political Twitter and Brand Personality: Trump v. Clinton 2016" with Erika Schlomer-Fischer
2013. "Profile Politics: Examining Polarization through Congressional Member Facebook Pages" in S. Kelly and S. Frisch eds. Politics to the Extreme: American Political Institutions in the 21st Century. Palgrave McMillan.
2000. Reprinted in: Wilbur Rich (ed.) The Economics and Politics of Sports Facilities. Westport, Connecticut: Quorum Books.
Articles and Essays
2019. Topic Modeling Trump Tweets: A Computational Grounded Theory Approach to Understanding Social Media Political Talk. Presented at the 2019 Western Political Science Association Annual Conference. San Diego, CA. April 19-22.
2019. Fracking Twitter: Applying the Narrative Policy Framework to fracking debates in New York. Presented at the 2019 Midwest Political Science Association Annual Conference. Chicago, IL. April 4-7. With Andy Pattison and William Cipioli.
2018. Factory Farmed Citizens: Social Media, the Public Sphere and Algorithmic Obligation. Presented at the Eight Annual International Symposium on Digital Ethics at Loyola University. Chicago, IL. November 9, 2018. With Brian Collins and Richard Neve.
2018. Antagonistic Bias: Developing a Typology of Agonistic Talk on Twitter Using Gun Control Networks. Presented at the 2018 Western Political Science Assocation Annual Conference. San Francisco, CA. April 14-16. With Richard Neve.
2018. The Role of Big Data and Artificial Intelligence in Democratic Life. Invited Talk at Whitman College. Walla Walla, Washington. April 23, 2018.
2017. A Social network Analysis of the Resistance Twitter Ecology. Presented at the 2017 APSA Political Neworks Conference. Columbus, OH. June 14-16. With Ryan Mundy and Jack Rockwood.
2015. Microactivism: Explaining the Determinants of Effective Campaigns through Social Media Ecologies. Presented at the 2015 Western Political Science Association Annual Conference. Las Vegas, NV. April 2-4.
2014. Civic Hacking, Place Based Social Networks and Urban Power. Presented at the 2014 Western Political Science Assocation Annual Conference. Seattle, WA. April 17-19.
2013. Roundtable: Public Intellectualism: Academics who Engage in Real-Time Politics Through New Media. Presented at the 2014 Western Political Science Assocation Annual Conference. Hollywood, CA. April 17-19.
2012. Latino Participation Dynamics in the 2011 Occupy Wall Street Movement. Presented at the 2012 Western Political Science Association Annual Conference. Portland, OR. March 22-24, 2012.
2011. Bringing the Blogosphere into the Classroom: Strategies for Incorporating External Discourses. Presented at the 2011 American Sociological Association Annual Conference. Las Vegas, NV. August 22, 2011.
2011. The Role of Digital Skills in the Formation of Trust and Efficacy Among Latinos. Presented at the 2011 Western Political Science Association Annual Conference. San Antonio, TX. April 23, 2011. With Jessica Lavariega Monforti.
2010. "Political Facebok Groups: Microactivism and the Digital Front Stage." Presented and the Oxford Internet Institute's Internet, Poltics, Policy: an Impact Assessment Conference. Oxford, England. September 16-17, 2010.
2010. "Red State, Red Blog, Blue State, Blue Blog?" with Ryan Kushigemachi. Presented at the 2010 Western Political Science Association Annual Conference. San Francisco, CA. March 31, 2010.
2010. Citizenship in the Cloud: Exploring Civic Obligations in Web 2.0 Space. Presented at the 2010 Western Political Science Association Annual Conference. San Francisco, CA. April 1, 2010.
2009. CyberPower: Social Production and Urban Politics. Presented at the 2009 American Sociological Association Annual Conference. San Francisco, CA. August 10, 2009.
2008. "Diversity in the Cloud." Keynote Talk at the 2008 Association of Lutheran College Faculty Annual Conference. Decorah, IA. June 30.
2007. “Improving HIV Prevention and Care for Ventura County Latinos: A Case Study of Community-Based Action Research” with Adina Nack. Presented as part of the CLU Center for Leadership and Values Alma Peterson Distinguished lecture Series. May 3, 2007 and as part of the Social for the Study of Social Problems Annual Conference. New York, New York. August 10.
2007. “Youth Civic Engagement: Diversifying Neighborhood Councils in Los Angeles” with Haco Hoang. Presented at the Annual Meeting of the Urban Affairs Association, Westin Hotel, Seattle, Washington. April 23.
2007. “Will this Engagement Make it to the Alter? The Paradox of Diversity and Civic Engagement.” Presented at the Annual Meeting of the Western Political Science Association, Riviera Hotel, Las Vegas, California. February 17.
2006. “Creating Cross-Culturally Engaged Citizens: The Challenge and Opportunities for Lutheran Higher Learning.” presented at the 2006 Association of Lutheran College Faculty annual conference, Nelson Room, Thousand Oaks, CA. October 5.
2006. “You Call This Service? The Effect of Project Type on Deficiency Paradigms in a Service Learning Project.” Presented at the annual meeting of the The Midwest Political Science Association, Palmer House Hilton, Chicago, Illinois, Apr 20.
2006. ”Boliamos Solos o Juntos? (Do we Bowl Alone or Together?): A Survey of Leadership Framings among Latino Youth.” Presented at the annual meeting of the Western Political Science Association, Hyatt Regency Albuquerque, Albuquerque, New Mexico, Mar 17. Also presented at the 2006. Segerhammer Faith and Life Conference. February 10, 2006.
2005. “When Does Gender fit into Diversity: Unpacking the Micropolitics of Diversity” Presented as part of the CLU Gender and Women’s Studies Speaker Series. March.
2005. “The Struggle Over "Scapes": Bringing Identity into Minority Incorporation Theory” Presented as part of the CLU Gender and Women’s Studies Speaker Series. March.
2005. Urban Affairs Association Annual Meeting. Salt Lake City, CA. 2004. “Governing Difference: The Role of Diversity Ecologies.” American Association of Colleges and Universities Diversity and Learning Conference. Nashville, TN. October 2004.