Marketing

Emphasis Area

The Marketing track aides students interested in or already working within marketing to build and hone critical skills and knowledge in the discipline.

Courses are focused on specific skill areas, including sales, advertising, digital marketing, and brand management. This allows you to explore skill-specific areas of interest that are relevant to your current career track and professional development needs.

Created with the intent to provide depth of theory and practice, these courses allow you to readily apply these concepts in your current work. You can also use your knowledge to support your own entrepreneurial pursuits in the marketing of new products and services.

Curriculum

The MBA with an emphasis in Marketing degree requires 45 semester credits equivalent to 15 courses of work which must be completed within a seven-year period. Courses include: 8 core courses, 2 general emphasis courses, 4 electives courses and 1 capstone course.

Courses:

8 Core	2 General Emphasis	4 Emphasis Electives	1 Capstone
Enterprise Management, Organization and Strategy Information Technology Management Organizational Behavior Business Ethics and Law Marketing Management Strategic Decision Making Macroeconomics in the Global Economy Financial Principles & Policies	Marketing Research required) Choose 1: Corporate Finance Human Capital Management Strategy Innovative Business Models International Business IT Data Management Sustainable Business Strategies Foundation of Analytics	Choose 4: CRM in the Digital Age Sales Management Strategic Public Relations International Marketing Strategic Brand Management Consumer Behavior Advertising Management Advanced Analytics Special Topics of Marketing	Choose 1: Internship The Business Plan Executive Roundtable International Travel Consulting to Business MBA Project

8 Core

2 General Emphasis

4 Emphasis Electives

1 Capstone

Enterprise Management, Organization and Strategy
Information Technology Management
Organizational Behavior
Business Ethics and Law
Marketing Management
Strategic Decision Making
Macroeconomics in the Global Economy
Financial Principles & Policies

Marketing Research required)

Choose 1:

Corporate Finance
Human Capital Management Strategy
Innovative Business Models
International Business
IT Data Management
Sustainable Business Strategies
Foundation of Analytics

Choose 4:

CRM in the Digital Age
Sales Management
Strategic Public Relations
International Marketing
Strategic Brand Management
Consumer Behavior
Advertising Management
Advanced Analytics
Special Topics of Marketing

Choose 1:

Internship
The Business Plan
Executive Roundtable
International Travel
Consulting to Business
MBA Project

Full course list and descriptions

Career Paths in Marketing

Possible career pursuits in marketing include Brand Management, Field Marketing, Marketing Communications, Sales Management, Advertising Management, and Digital Marketing.

Marketing professionals are responsible for:

Analyzing and investigating price, demand for products and competition
Devising and presenting ideas and strategies
Promotional activities
Compiling and distributing financial and statistical information
Organizing events and product exhibitions
Monitoring performance
Managing campaigns on social media

Potential Career Positions	Possible Employment Sectors
Account Executive, Representative, Account Manager or Account Director Advertising Executive Brand Manager or Director Direct Mail Specialist Distribution Manager Social Media Manager Internet Marketing Specialist Marketing Planner Market Researcher, Direct of Marketing Research Product Management or Development, Manager, Director, or VP Promotions or Ad Agency Director, Public Relations Manager or Director Sales Manager, Director or VP Director of Marketing or VP, Director of Marketing Communications Vice President of Sales & Marketing	Ad agencies Consulting & market research firms Entertainment firms Franchisees or franchisors Government Industry including financial Manufacturers & service industries Media Nonprofits PR firms Retailers Transportation firms Wholesalers

Potential Career Positions

Possible Employment Sectors

Account Executive, Representative,
Account Manager or Account Director
Advertising Executive
Brand Manager or Director
Direct Mail Specialist
Distribution Manager
Social Media Manager
Internet Marketing Specialist
Marketing Planner
Market Researcher, Direct of Marketing Research
Product Management or Development,
Manager, Director, or VP
Promotions or Ad Agency Director,
Public Relations Manager or Director
Sales Manager, Director or VP
Director of Marketing or VP, Director
of Marketing Communications
Vice President of Sales & Marketing

Ad agencies
Consulting & market research firms
Entertainment firms
Franchisees or franchisors
Government
Industry including financial
Manufacturers & service industries
Media
Nonprofits
PR firms
Retailers
Transportation firms
Wholesalers

Examples of level-based positions:
Entry-level Positions	Middle-level Positions	Top-level Positions
Marketing Assistant/Specialist/Coordinator Public Relations Assistant/Specialist/Coordinator Market Research Assistant/Specialist/Coordinator Business Consultant	Advertising and Promotions Manager Sales Manager Distribution Channel Manager Digital Strategy Supervisor Brand Director	Public Relations Manager Marketing Manager Chief Marketing Officer Chief Communication Officer Product Manager

Professional Associations and Organizations

It is recommended that students should utilize the opportunities provided by the American Marketing Association (AMA) chapter on campus to nurture your skills as a professional focusing to excel in the field of marketing. Students interested in our American Marketing Association Club on campus can go to School of Management’s clubs page.