Jodi  Hill

Jodi Hill, MBA

Adjunct Faculty Member

By Appointment

Office Hours: By Appointment

Profile

Jodi has over 25 years of experience in marketing and communications within several industries including pharmaceutical, medical device, consumer healthcare, fitness, packaged goods, services and non-profit. Jodi has planned and executed national and global product launches, strategic marketing campaigns, communications and public relations programs targeting consumers, the medical and healthcare community and business to business audiences. Jodi is currently Director of Marketing for the Pepperdine University School of Law and along with joining CLU as an adjunct faculty member, she continues to work as a marketing consultant, helping small businesses and non-profits build their brands.

Education

Jodi holds a Master of Business Administration (MBA) from Pepperdine University’s Graziadio School of Business and Management, and a Bachelor of Arts (BA) from California State University in Fresno.

Expertise

Over 20 years of marketing experience with broad expertise in creative problem-solving, strategic planning, product launch, corporate and product brand identity, brand strategy and management, traditional, digital and content marketing. 

Areas of Expertise
- Direct to consumer 
- Business to business
- Healthcare professional
- Referral generation & outreach marketing
- Grass roots marketing
- Brand strategy
- Corporate branding
- Product branding and message development
- Public relations
- Marketing Communications
- Patient advocacy
- Professional trade organization relationship building
- Customer relationship management (CRM)
- Marketing automation
- Digital Marketing: Website development, E-commerce, SEO/SEM/PPC, social media, content marketing
- Corporate and Internal Communications
- CRM, lead acquisition and nurturing through customer relationship maintenance, marketing automation
- Media planning and buying


 

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