Sushma  Vasudevan

Sushma Vasudevan

Adjunct Faculty Member
Profile

 


Sushma Vasudevan has 11 years of Strategy Consulting and Marketing Analytics experience in the Information Technology industry.  Her professional background is a unique blend of, expertise in Marketing processes, Business Economics and Data Sciences. She is currently working with IBM Corporation and has also worked with GE Capital International Services. 


As a Senior Advisor at IBM Market Development and Insights organization, Sushma is responsible for implementing strategic initiatives around Customer Experience Analytics, translating Statistical models into actionable insights and providing data driven recommendations to the Leadership. Highlights of her career include working as a Market Development Advisor to the integration teams for three major acquisitions and co-leading a pilot project, integrating IBM AI system, Watson, to content and search optimization.


She is also a soft skills trainer, training marketers around the world in Storyboarding and Presentation skills, moderated Executive decision making workshops based on Design Thinking concepts, and conducted interviews with C-level audience for market and impact studies. Her interests include Artificial Intelligence and Machine Learning, Quantitative Analysis and Buyer behavior.  


 

Education

MS in Quantitative Economics from California Lutheran University

MBA in Finance and Strategy from University of Wales, UK

BS in Mechanical Engineering from Bangalore University, India

Expertise
  • Marketing Analytics - Customer Experience
  • Strategy Consulting - Competitive Strategies 
  • Financial Forensics - Modeling and Predictive Analytics
  • Product Management
  • Programming/ Data Visualization
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