CLU wins 3 national advertising awards

California Lutheran University’s Marketing and Communications Division is a triple winner in the Service Industry Advertising Awards competition.

CLU Magazine earned the silver award in the external publications category for educational institutions. The 2007 “Expanding Your Universe” took the bronze award for calendars.

“It’s a Fact,” produced in conjunction with Kevin/Ross Public Relations, earned the silver award for direct-mail campaigns. The mailings informed local residents and business leaders about the latest developments at the university, including campus growth and program expansions. This marks the second consecutive year that the SIAA honored CLU’s direct-mail campaign.

Judges evaluated nearly 2,000 entries from many different service industries on the basis of execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

“We are proud of what a vital role CLU plays in promoting higher education and now we are similarly proud to have been honored for our work,” said Ritch K. Eich, Ph.D., vice president of marketing and communications. “I am fortunate to work with an exceptionally talented team that never loses sight of our responsibility to communicate with our community.”