Lindsey (Rarick, 05) Carnett
CEO, Marketing Maven Public Relations Inc.
This is the time to really evaluate your likes and dislikes with every type of job. I would advise any current Cal Lutheran student to do as many internships as possible while in college. You never know who you'll meet or what doors they can open for you down the road.
Lindsey Carnett, who graduated from Cal Lutheran in May of 2005, is currently the CEO of a lifestyle and consumer public relations firm called Marketing Maven Public Relations, Inc. “We're based in Camarillo and have a great internship program with Cal Lutheran students who want to earn credit and receive job placement in this field after college,” Carnett said.
As a freshman, Carnett thought she wanted to be a biochemistry major with a business administration minor. However, in her sophomore year, she declared a double major in communication and Spanish. Carnett said, “I found communication more relevant to my life. We talked about issues that affected everyone on a daily basis. I also thought this major would open more doors for me.”
Carnett declared advertising and public relations as her emphasis after being introduced to the porfession by a family member. "I learned about public relations through my aunt who did PR for Cisco Systems and she seemed to have a fun life, was very successful, and still got to be creative,” said Carnett.
After graduating from Cal Lutheran, Carnett was managing director of a small PR agency in the San Fernando Valley, marketing director for a nutrition company based in Sweden, and a public relations and marketing manager for a direct response advertising agency whose accounts included ProActiv, OxiClean, Trojan and other major brands.
After developing the PR division for the direct response advertising agency, Carnett decided to open her own PR firm, Marketing Maven Public Relations, Inc.
Since Carnett’s PR internship in college turned into a full-time job after graduating, she advises college students to take advantage of the internship opportunities.
Trevor Connor '07
Anchor/News Reporter, NewsChannel Nine (NBC), El Paso, TX
The best way to get a job after graduation is to be resourceful. Use the Career Center to keep you informed about job openings. The more opportunities you create for yourself, the more likely one of them will turn into a job!!
Trevor Connor graduated from Cal Lutheran in May of 2007. Even in his first year at Cal Lu, Connor knew he “wanted to go into a career in broadcast journalism,” and declared a communication major. To better prepare himself for his desired career, Connor chose media production as his emphasis.
After graduating in May, Connor put together a video resume and sent it to television stations in California, Oregon, Washington and Texas. In August, he expanded his search to television stations all over the country. After receiving offers from stations in Idaho, Wisconsin, Missouri and Texas, Connor accepted the offer in El Paso, Texas, because it “was the largest market, the closest to home and had the best weather.”
“At first, I wanted to get a job in sports, but then I decided to switch to news,” Connor said. Currently, Conner is anchor and news reporter for News Channel Nine (NBC), El Paso, TX.
Kristi (Wolzmuth '06) Staley
Public Affairs Specialist, Kratos Defense
My biggest advice to current or prospective students is to do as many internships as you can -- don' just do one, and don't wait until your senior year.
Kristi Staley graduated from Cal Lutheran in May 2006 and didn’t waste anytime in getting a job. “I graduated on Saturday and went to work on Monday!,” Staley said. Staley is a public affairs specialist for Kratos Defense, a defense contractor who assists the U.S. Navy with public relations.
Staley declared her communication major as a freshman because of her “voracious appetite for the news.” Staley said, “I’ve always been plugged in to current events. What fascinates me as much as the news stories themselves is what goes on behind the scenes to produce them. I always knew it was a process I had to be a part of.” Staley chose public relations as her emphasis and acknowledges that those specialized PR classes gave her “a great head start for [her] career, providing [her] with tremendous insight and skills that allowed [her] to hit the ground running.”
Staley seriously considered declaring a minor in art. However, she found that Cal Lutheran’s communication program enabled her to “integrate [her] passion for art, without having to take on a minor,” which allowed her to devote more time to internships. In fact, Staley did three internships while she was a student at Cal Lutheran, and she claims “it made a big difference when it came time to interview for jobs.”
Evan White '06
Have fun! That is what life is all about... especially when you're working. If you don't like the job, why are you doing it? You don't have to!
Evan White, who graduated from CLU in May of 2006, is currently the founder of EvanWhitePR.com, an online public relations and marketing company. He is also a partner and chief marketing officer for innovative, start-up businesses. One of his newest ventures is an iPhone app company that launched in early November 2009.White consults with celebrities on social media, like Facebook, and next year, White will be getting paid to wear shirts. (http://iwearyourshirt.com)
“For 3 years I have helped start up technologies and fun, online projects become better known both online and in the real world,” White said. (Some of White's most notable projects are listed below.)
Initially, White thought the world of business and politics was his calling. “I came to CLU as a business major. Before I even took a business class, I had added political science, because I thought Mayor Evan had a nice ring to it,” he said. Then he started dating a communication major, and she wanted to take more classes with him. After a while, White found his passion in communication and dropped the business major…as well as the girlfriend.
During his junior year, White found an internship that turned into a lot more. "I had an internship at a PR company in LA for four days, then I became an account executive, and seven months later I was a senior account executive,” he said. White balanced a corner office, a secretary, a boss, as well as being a full-time student. “I made him tons of money, and learned a lot.”
Most of all, White learned that he would rather work for himself, so a month before he graduated, he quit and started his own company. Now, White works from his home on the beach, travels a lot and meets with a lot of high profile clients. “Starting a company was really hard,” he said, “I failed a lot getting here. Three years later, it is just picking up, and turning into something with a hint of staying power!”
Here are some of the projects Evan has had his hand in making successful:
His friends/clients have:
- traded paperclips for houses: http://oneredpaperclip.com
- run live streaming video sites http://www.ustream.tv
- sold their lives on eBay and travel the world http://www.100goals100weeks.com
- hitch hiked to all 50 states:http://hitch50.com
- and he is on a mission to find these guys:http://www.whoaretheseguys.com