Communication Department

College of Arts & Sciences

Alumni Profiles

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Holly Bertelsen ’12

Media Coordinator, Domestic Theatrical Marketing 20th Century Fox

My job includes assisting with the planning and strategy for all of our Media/Marketing needs for domestic film releases. My advice is to NETWORK! I wouldn’t be where I am today if I didn’t take full advantage of internships, and the people I met on the way to graduation. I always stay in contact with former co-workers, supervisors, etc. A simple check-in email every few months can be the reason you get the job over someone else.

About Holly

On her work: My job includes assisting with the planning and strategy
for all of our Media/Marketing needs for domestic film releases. I am responsible for tracking invoices for all media buys, competitive film research, organizing cable/syndication flow charts, and distributing media plans to the top executives at 20th Century Fox. I also coordinate outdoor media efforts with our agency and help pick the shows in which we have our TV spots play.

For students to consider: NETWORK! I wouldn’t be where I am today
if I didn’t take full advantage of my internships, and the people I met on the way to graduation. I always stay in contact with former co-workers, supervisors, etc. A simple check-in email every few months can be the reason you get the job over someone else. Also, always send a thank-you email after an interview! Best of luck!

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Alexandra Butler ’10

Freelance story producer for unscripted/docu-series style television shows

I work in both post and field production following and helping define episode story lines and making sure the best footage and moments are used to create a television series. It is very easy to get paralyzed from stressing about your career and the future, but it’s not productive. Remembering what you are grateful for will ease your worries and help you discover what’s most important to you and what you need moving forward.

About Alexandra

On her work: I work in both post and field production following and helping define episode story lines. When I am field producing, I conduct interviews with the cast, produce scenes and create story documents that are sent to the network. When I am working in post-production, I work
on editing technologies such as AVID and Final Cut Pro to prepare the footage for an editor. I make sure the best footage and moments are
used to create a television series.

For students to consider: Focus on what you are grateful for. It is very easy to get paralyzed from stressing about your career and the future, but it’s not productive. Remembering what you are grateful for will ease your worries and help you discover what’s most important to you and what you need moving forward.

Lindsey

Lindsey (Rarick, 05) Carnett

CEO, Marketing Maven Public Relations Inc.

This is the time to really evaluate your likes and dislikes with every type of job. I would advise any current Cal Lutheran student to do as many internships as possible while in college. You never know who you'll meet or what doors they can open for you down the road.

About Lindsey

Lindsey Carnett, who graduated from Cal Lutheran in May of 2005, is currently the CEO of a lifestyle and consumer public relations firm called Marketing Maven Public Relations, Inc. “We're based in Camarillo and have a great internship program with Cal Lutheran students who want to earn credit and receive job placement in this field after college,” Carnett said.

As a freshman, Carnett thought she wanted to be a biochemistry major with a business administration minor. However, in her sophomore year, she declared a double major in communication and Spanish. Carnett said, “I found communication more relevant to my life. We talked about issues that affected everyone on a daily basis. I also thought this major would open more doors for me.”

Carnett declared advertising and public relations as her emphasis after being introduced to the porfession by a family member. "I learned about public relations through my aunt who did PR for Cisco Systems and she seemed to have a fun life, was very successful, and still got to be creative,” said Carnett.

After graduating from Cal Lutheran, Carnett was  managing director of a small PR agency in the San Fernando Valley,  marketing director for a nutrition company based in Sweden, and a public relations and marketing manager for a direct response advertising agency whose accounts included ProActiv, OxiClean, Trojan and other major brands.

After developing the PR division for the direct response advertising agency, Carnett decided to open her own PR firm, Marketing Maven Public Relations, Inc.

Since Carnett’s PR internship in college turned into a full-time job after graduating, she advises college students to take advantage of the internship opportunities.

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Caitlin Coomber ’12

Communication Specialist, Scripps Institution of Oceanography

I help tell the stories and share the accomplishments of our marine scientists. It’s a small department, so I help with any projects related to communication. I recommend you do as many internships as you can while in school, and don’t worry if you don’t have your dream job immediately after graduation. Sometimes you just need work experience and the rest will happen with time.

About Caitlin

On her work: Using video, images, design and writing, I help tell the stories and share the accomplishments of our marine scientists. It’s a small department, so I help with any projects related to communication like media relations, events, news releases and website management.

For students to consider: Do as many internships as you can while
in school. It will help you learn the types of work and types of companies you want to work for. Also, don’t worry if you don’t have your dream job immediately after graduation. Sometimes you just need work experience and the rest will happen with time. Life isn’t a race!

Trevor

Trevor Connor '07

Anchor/News Reporter, NewsChannel Nine (NBC), El Paso, TX

The best way to get a job after graduation is to be resourceful. Use the Career Center to keep you informed about job openings. The more opportunities you create for yourself, the more likely one of them will turn into a job!!

About Trevor

Trevor Connor graduated from Cal Lutheran in May of 2007. Even in his first year at Cal Lu, Connor knew he “wanted to go into a career in broadcast journalism,” and declared a communication major. To better prepare himself for his desired career, Connor chose media production as his emphasis.

After graduating in May, Connor put together a video resume and sent it to television stations in California, Oregon, Washington and Texas. In August, he expanded his search to television stations all over the country. After receiving offers from stations in Idaho, Wisconsin, Missouri and Texas, Connor accepted the offer in El Paso, Texas, because it “was the largest market, the closest to home and had the best weather.”

“At first, I wanted to get a job in sports, but then I decided to switch to news,” Connor said. Currently, Conner is anchor and news reporter for News Channel Nine (NBC), El Paso, TX.

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Catherine Howell ’14

Digital Communications Specialist, The Brookings Institute Governance Studies

I manage the website, social media, email marketing, reports and publications for the Governance Studies Program at Brookings. I would tell other Communication students you shouldn’t be afraid to reach further than you thought you could. Limits can be self-imposed sometimes, so even though it seems like a goal could be a stretch, it doesn’t hurt to go after it anyway.

About Catherine

On her work: I manage the website, social media, email marketing, reports and publications for the Governance Studies Program
at Brookings.

For students to consider: Don’t be afraid to reach further than you thought you could. Limits can be self-imposed sometimes, so even though it seems like a goal could be a stretch, it doesn’t hurt to go after it anyway.

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Nicole Mangona ’14

Content Coordinator, Lynda.com, a LinkedIn company

I support and coordinate projects for the Lynda.com content managers and plan team events. I also act as a liaison between the U.S. and the international content teams. My advice is to explore different communication industries to find what suits you best. Keep your LinkedIn profile updated and connect with those you work with or meet at networking events. It’s a great way to keep in touch with those you may need to reach out to in the future.

About Nicole

On her work: At Lynda.com, I support and coordinate projects for the content managers (they find the authors who star in our videos) and plan team events. I also act as a liaison between the U.S. content team and the international content team.

For students to consider: Explore different communication industries (radio, TV, PR, etc.) to find what suits you best. This can be through informational interviews, coffee chats, and internships. Keep your LinkedIn profile as updated as possible and connect with those you work with or meet at networking events. It’s a great way to keep in touch with those you may need to reach out to in the future.

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Zachary McVicker ’09

Vice President, Edelman Digital, LA

I am a social media marketer. That involves everything from strategy to community management to editorial to analytics to paid social media buys. I would tell students to be curious and learn as much as you can. There are so many different elements of each field and you’ll likely touch many of them as you progress. My career is case in point, as I have transitioned from advertising to PR to social/digital in the span of only a few years.

About Zachary

On his work: I am a social media marketer working for my client, STARZ, to promote its series such as Power, Ash vs Evil Dead, Outlander and American Gods. That includes everything from strategy, to community management, to editorial to analytics, to social paid media buys.

For students to consider: Be curious and learn as much as you can about anything somehow related to communications or marketing. There are so many different elements of the fields and you’ll likely touch many of them as you progress. My career is case in point, as I have transitioned from advertising to PR to social/digital in the span of only a few years.

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Elessandria Smith ’14

Master’s of International Marketing, Hult International Business School, London

I plan on going into entertainment marketing for the film and TV industry; my dream job would be to work for Disney. One piece of advice I have regarding grad school is to just go for it. There will always be an excuse for why you shouldn’t pursue grad school, but the measure of your life should be on the risks you take. I definitely took a huge risk getting my master’s abroad in London, but it has only bolstered my confidence in my capabilities.

About Elessandria

On her work: After completing graduate school, I plan on going into entertainment marketing for the film and TV industry. My dream job would be to work for Disney.

For students to consider: One piece of advice I have regarding grad school is to just go for it. There will always be an excuse for why you shouldn’t pursue grad school, but the measure of your life should be on the risks you take. I definitely took a huge risk getting my master’s abroad in London, but it has only bolstered my confidence in my capabilities.

Kristi

Kristi (Wolzmuth '06) Staley

Public Affairs Specialist, Kratos Defense

My biggest advice to current or prospective students is to do as many internships as you can -- don' just do one, and don't wait until your senior year.

About Kristi

Kristi Staley graduated from Cal Lutheran in May 2006 and didn’t waste anytime in getting a job. “I graduated on Saturday and went to work on Monday!,” Staley said. Staley is a public affairs specialist for Kratos Defense, a defense contractor who assists the U.S. Navy with public relations.

Staley declared her communication major as a freshman because of her “voracious appetite for the news.” Staley said, “I’ve always been plugged in to current events. What fascinates me as much as the news stories themselves is what goes on behind the scenes to produce them. I always knew it was a process I had to be a part of.” Staley chose public relations as her emphasis and acknowledges that those specialized PR classes gave her “a great head start for [her] career, providing [her] with tremendous insight and skills that allowed [her] to hit the ground running.”

Staley seriously considered declaring a minor in art. However, she found that Cal Lutheran’s communication program enabled her to “integrate [her] passion for art, without having to take on a minor,” which allowed her to devote more time to internships. In fact, Staley did three internships while she was a student at Cal Lutheran, and she claims “it made a big difference when it came time to interview for jobs.”

Lindsey

Evan White '06

Founder, EvanWhitePR.com

Have fun! That is what life is all about... especially when you're working. If you don't like the job, why are you doing it? You don't have to!

About Evan

Evan White, who graduated from CLU in May of 2006, is currently the founder of EvanWhitePR.com, an online public relations and marketing company. He is also a partner and chief marketing officer for innovative, start-up businesses. One of his newest ventures is an iPhone app company that launched in early November 2009.White consults with celebrities on social media, like Facebook, and next year, White will be getting paid to wear shirts. (http://iwearyourshirt.com)

“For 3 years I have helped start up technologies and fun, online projects become better known both online and in the real world,” White said. (Some of White's most notable projects are listed below.)

Initially, White thought the world of business and politics was his calling. “I came to CLU as a business major. Before I even took a business class, I had added political science, because I thought Mayor Evan had a nice ring to it,” he said. Then he started dating a communication major, and she wanted to take more classes with him. After a while, White found his passion in communication and dropped the business major…as well as the girlfriend.

During his junior year, White found an internship that turned into a lot more. "I had an internship at a PR company in LA for four days, then I became an account executive, and seven months later I was a senior account executive,” he said. White balanced a corner office, a secretary, a boss, as well as being a full-time student. “I made him tons of money, and learned a lot.”

Most of all, White learned that he would rather work for himself, so a month before he graduated, he quit and started his own company. Now, White works from his home on the beach, travels a lot and meets with a lot of high profile clients. “Starting a company was really hard,” he said, “I failed a lot getting here. Three years later, it is just picking up, and turning into something with a hint of staying power!”

Here are some of the projects Evan has had his hand in making successful:

His friends/clients have:

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