Print & Signage
A well-designed publication presents your message in an organized and attractive way. It attracts attention, holds interest and inspires the reader to action. We'll collaborate with you on these matters, and consider any special communication needs.
Allow plenty of time before you need your finished product. The minimum amount of time alloted for a new design project is three weeks, however five or more weeks is recommended. That timeline begins when all assets, including approved final copy and client supplied art and photography, have been received by University Marketing.
Within two business days of making a request, we will notify you if there are scheduling conflicts or if the specifications call for special design treatment that will affect your deadline. In those cases we may request a modification to the specifications, additional time to complete the project, or that the project be outsourced to an approved alternate designer.
If you need a project completed more quickly than the guidelines dictate, please discuss the situation with the University Marketing staff at the time you submit your request. The job might need to be designed by an approved alternate designer at your office's expense.
If you will need a series of publications during the year, let us know at the beginning of the year, if possible. That way we can schedule all your publications at once, and you will be able to divide your publications budget more thoughtfully. The design of all your publications can be coordinated and your total program will look like a carefully considered and unified effort.
Our Design Process
The full design process can range from a few weeks to several months to complete, and includes:
- Revisions and corrections
- Final approvals
- Print production
Preparing Your Copy
Copy must be submitted in electronic form using the following guidelines:
- Include every word that will appear on the finished product (cover copy, mail panel, return addresses, etc.).
- Avoid using all caps, exotic tabulations, font or font weight changes in your copy. Note special text treatment (bold face, italic, etc.)
- Proof your copy carefully for possible spelling, grammatical or typographical errors and accuracy of information.
- Your copy should comply with Cal Lutheran's Brand Style Guide.
Proofing Your Project
You are responsible for the accuracy of your publication. When you receive a proof, carefully check for spelling, grammatical and typographical errors. Pay special attention to headlines, names, dates, numbers and other specific information. When you give final approval, the artwork is sent to the printer.
Before beginning a project, answer these questions:
- Who is the audience?
- What is the intended message?
- What action do you want the audience to take in response to the message?
- What is your deadline?
- What is the budget?
- How many copies (for print)?
- Where should the publication be delivered?
- Which account number will be charged for printing?
A marketing representative will follow up with you to confirm details and scheduling.