Meet the Staff

Erik Hagen

 Director of University Marketing, Creative & Digital Strategy
 (805) 493-3505

With a background in interactive design, digital marketing, and analytics, Erik guides the evolution of Cal Lutheran's digital presence and champions the work of the University Marketing team. When not pursuing his other passions of photography and music recording, you'll almost certainly find him hiking the Conejo Valley's beautiful landscapes with his family or rewatching The West Wing.
Sherri Matsumoto

 Associate Creative Director
 (805) 493-3137

Sherri enthusiastically combines her experience with 2D and 3D design approaches to create thoughtful and cohesive graphic solutions that define Cal Lutheran’s sense of place and space through print, digital, environmentals, video and photography. Her extensive 20 year background as a designer, art director and manager affords her a unique perspective in managing her creative team. When not observing and contemplating how the human psyche affects design decisions, Sherri relaxes by baking and exploring California’s central coast with her family.
Kevin Baxter

 Associate Director of Enrollment Marketing
 (805) 493-3758

Ever since he experienced how much consumer behavior could be influenced by effective marketing strategy, Kevin was hooked (like, obsessed). Focused on marketing our undergraduate programs, he believes trust in marketers should be earned, not given. And he enjoys being a lifelong learner in working with the continuously changing higher ed marketplace. When he’s not checking the performance of a campaign, he’s following one of his favorite pro sports teams – the Eagles, Lakers, and Dodgers.
Alisa Harrison

 Associate Director of Brand & Content Strategy
 (805) 493-3574

As a former web designer turned project manager, Alisa looked for a core truth—the why—when building a website or planning a project. Now a brand and content strategist, she uses that same approach to uncover the underlying story behind Cal Lutheran's messaging and find the best ways to connect it with prospects and the community. When out of the office, she spends half of her paycheck on books and the rest on traveling.
Nadia Hefni Foster

 Graduate Marketing Manager
 (805) 493-3010

Nadia oversees marketing for the four graduate schools, working on all elements related to bringing in new prospective students via the creation of digital and print ads, various collateral, direct mail and email to support graduate enrollment goals. Her daily ritual begins before dawn when she goes to fitness boot camp to help keep her level-headed with a positive and enthusiastic demeanor throughout the day.
Michael DeTerra

 Video Producer
 (805) 493-3996

As Video Producer, Michael brings a unique skillset to the creative team, using his experience in the entertainment industry and contracting work to create digital media that appeals to multiple audiences in higher education. He is a self-proclaimed jetsetter with time to spare for camping in the backcountry or asking Alexa to Wikipedia new destinations.
Scott Smith

 Web Designer
 (805) 493-3710

Scott oversees the front-end design and development of and related websites in addition to providing website support to the campus community. He is always learning about ways to build a better website to improve both usability and performance. He has traveled to many National Parks and loves cooking, hiking, podcasts, Formula 1 racing, and spending time with his wife, son, and dog.
Jee Jung

 Graphic Designer II
 (805) 493-3517

After three years of internship at University Marketing, Jee is now a full-time designer here at Cal Lutheran and making her creative marks all around the campus. She strives to create designs that are both informative and inspiring. Her favorite things are beautiful typography, Lord of the Rings trilogy, and golden retrievers.
Pattie Chen

 Graphic Designer
 (805) 493-3430

Pattie’s interest in design began when she applied to be a layout designer for her high school yearbook with nothing but a collage of magazine clippings. Since then, she has gone on to study interdisciplinary design and developed an appreciation for the finer details. She applies her skills as a Graphic Designer by creatively thinking about design solutions. In her spare time, she enjoys coffee shop hopping and searching for her new favorite song.
Genesis Rodriguez

 Content Producer
 (805) 493-3613

Genesis is a proud Latina Cal Lutheran alum who is eager to serve the community that flourished her into the Communication professional she is now. With bachelor’s degrees in Communication and Spanish and a master’s degree in Spanish, she aspires to trailblaze the bilingual marketing industry with her vast experience in marketing, copywriting, advertising, public relations, social media, and event planning. She nourishes her life by attending many concerts and music festivals, boxing with a mean right-hook, being a tourist in her own city, and creating adventurous memories with her family and friends.
Sarah Weigel

 Social Media Specialist
 (805) 493-3682

As the social media specialist, Sarah is responsible for telling Cal Lutheran’s story across various social media channels. When not out in the community capturing engaging content, she likes to spend her time trying new vegan restaurants and watching horror movies with her two black cats.
Katherine DeMetre

 Enrollment Marketing Coordinator
 (805) 493-3063

As Enrollment Marketing Coordinator, Katherine ensures that prospective students are learning all about the unique university. When Katherine's not working on marketing initiatives, she enjoys spending time with family, learning how to code, and hanging out with her dog, Daisy.
Christine Swanson

 Enrollment Marketing Analyst
 (805) 493-3066

Christine’s primary focus is to support enrollment marketing initiatives while managing undergraduate and enrollment-related data and marketing campaigns. Christine has always been a data analyst and before she joined California Lutheran University, she worked at both Move, Inc., and Amgen. While she isn't working with data, Christine enjoys camping trips and old school board games with her husband and 15-year old son, and the family’s favorite place to visit is Kauai, Hawaii for snorkeling, zip lining, and kayaking.