Meet the Staff

Erik Hagen

 Director of University Marketing, Creative & Digital Strategy
 ethagen@callutheran.edu
 (805) 493-3505

With a background in interactive design, digital marketing, and analytics, Erik guides the evolution of Cal Lutheran's digital presence and champions the work of the University Marketing team. When not pursuing his other passions of photography and music recording, you'll almost certainly find him hiking the Conejo Valley's beautiful landscapes with his family or rewatching The West Wing.
Sherri Matsumoto

 Associate Creative Director
 smatsumo@callutheran.edu
 (805) 493-3137

Sherri enthusiastically combines her experience with 2D and 3D design approaches to create thoughtful and cohesive graphic solutions that define Cal Lutheran’s sense of place and space through print, digital, environmentals, video and photography. Her extensive 20 year background as a designer, art director and manager affords her a unique perspective in managing her creative team. When not observing and contemplating how the human psyche affects design decisions, Sherri relaxes by baking and exploring California’s central coast with her family.
Kevin Baxter

 Associate Director of Enrollment Marketing
 kbaxter@callutheran.edu
 (805) 493-3758

Ever since he experienced how much consumer behavior could be influenced by effective marketing strategy, Kevin was hooked (like, obsessed). Focused on marketing our undergraduate programs, he believes trust in marketers should be earned, not given. And he enjoys being a lifelong learner in working with the continuously changing higher ed marketplace. When he’s not checking the performance of a campaign, he’s following one of his favorite pro sports teams – the Eagles, Lakers, and Dodgers.
Alisa Harrison

 Associate Director of Brand & Content Strategy
 aharrison@callutheran.edu
 (805) 493-3574

A former web designer turned project manager, Alisa specializes in bringing order to chaos. She works behind the scenes to manage incoming work requests and project timelines, while occasionally dusting off her other skills to pitch-hit for strategy and digital marketing. She sends half of her paycheck to Amazon in exchange for books and the rest is spent exploring the world.
Nadia Hefni Foster

 Graduate Marketing Manager
 nfoster@callutheran.edu
 (805) 493-3010

Nadia oversees marketing for the four graduate schools, working on all elements related to bringing in new prospective students via the creation of digital and print ads, various collateral, direct mail and email to support graduate enrollment goals. Her daily ritual begins before dawn when she goes to fitness boot camp to help keep her level-headed with a positive and enthusiastic demeanor throughout the day.
Luke Tabor

 Marketing Manager for Brand
 ltabor@callutheran.edu
 (805) 493-3932

With over a decade of marketing experience both in higher education and the private sector, Luke is used to wearing multiple hats - which comes in handy for his responsibilities of overseeing Cal Lutheran's Master Brand advertising, managing branding and licensing compliance, and coordinating all non-academic and non-advancement projects. Luke survives on a steady diet of craft coffee, fiction novels, and Dodgers baseball.
Michael DeTerra

 Video Producer
 mdeterra@callutheran.edu
 (805) 493-3996

As Video Producer, Michael brings a unique skillset to the creative team, using his experience in the entertainment industry and contracting work to create digital media that appeals to multiple audiences in higher education. He is a self-proclaimed jetsetter with time to spare for camping in the backcountry or asking Alexa to Wikipedia new destinations.
Scott Smith

 Web Designer
 stsmith@callutheran.edu
 (805) 493-3710

Scott oversees the front-end design and development of CalLutheran.edu and related websites in addition to providing website support to the campus community. He is always learning about ways to build a better website to improve both usability and performance. He has traveled to many National Parks and loves hiking, podcasts, Formula 1 racing, and spending time with his wife and pug.
Jee Jung

 Graphic Designer II
 jjung@callutheran.edu
 (805) 493-3517

After three years of internship at University Marketing, Jee is now a full-time designer here at Cal Lutheran and making her creative marks all around the campus. She strives to create designs that are both informative and inspiring. Her favorite things are beautiful typography, Lord of the Rings trilogy, and golden retrievers.
Hansel Noriega

 Graphic Designer
 hnoriega@callutheran.edu
 (805) 493-3430

Genesis Rodriguez

 Content Producer
 grodri@callutheran.edu
 (805) 493-3613

Genesis is a proud Latina Cal Lutheran alum who is eager to serve the community that flourished her into the Communication professional she is now. With bachelor’s degrees in Communication and Spanish and a master’s degree in Spanish, she aspires to trailblaze the bilingual marketing industry with her vast experience in marketing, copywriting, advertising, public relations, social media, and event planning. She nourishes her life by attending many concerts and music festivals, boxing with a mean right-hook, being a tourist in her own city, and creating adventurous memories with her family and friends.
Sarah Weigel

 Social Media Specialist
 snweigel@callutheran.edu
 (805) 493-3682

As the social media specialist, Sarah is responsible for telling Cal Lutheran’s story across various social media channels. When not out in the community capturing engaging content, she likes to spend her time trying new vegan restaurants and watching horror movies with her two black cats.
Katherine DeMetre

 Enrollment Marketing Coordinator
 kdemetre@callutheran.edu
 (805) 493-3063

As Enrollment Marketing Coordinator, Katherine ensures that prospective students are learning all about the unique university. When Katherine's not working on marketing initiatives, she enjoys going to concerts, learning how to code, and traveling overseas.
Christine Swanson

 Enrollment Marketing Analyst
 cswanson@callutheran.edu
 (805) 493-3066

Christine’s primary focus is to support enrollment marketing initiatives while managing undergraduate and enrollment-related data and marketing campaigns. Christine has always been a data analyst and before she joined California Lutheran University, she worked at both Move, Inc., and Amgen. While she isn't working with data, Christine enjoys camping trips and old school board games with her husband and 15-year old son, and the family’s favorite place to visit is Kauai, Hawaii for snorkeling, zip lining, and kayaking.
Monica Baugh

 Marketing Assistant
 mbaugh@callutheran.edu
 (805) 493-3834

Monica Baugh's official title is Marketing Assistant, but what she's really about is making sure you have what you need to do your job well. Need to know your budget? Need to schedule a last-minute meeting? Need lunch catered for a crowd, tomorrow? She will get it done with a smile. When she's not at work, she is busy relishing being the mother of her daughter, Charlotte. If she is not with Charlotte, Monica can usually be found cooking, taking photos of said food, or watching Netflix. Or Star Wars. Or Lord of the Rings. You get the idea!
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