Writing Your Annual Appeal
Wednesday, September 27, 2017
9:00 am - 12:00 pm
Cal Lutheran – Oxnard Center
2201 Outlet Center Dr., Oxnard, CA 93036
Individual Members: $45
Organizational Members: Free
Non-Members: $55
About this event
As the calendar year end approaches, mailboxes will be filled to the brim with letters seeking financial support. How will you make sure that your organization's mission, story and call to action stand apart? What is your unique story? Your organization's emotional hook? How can the activities of your organization and volunteers support the year end appeal?
Attend this hands-on workshop with Steve Willmont and develop the outline of a compelling year end appeal process. Attendees will explore the annual appeal production cycle, elements of a successful letter, inspiration, appreciation & stewardship activities and how best to position your organization and its mission during the important holiday season.
Attendees are encouraged to bring stories of impact, client testimonials and past year's letters.
Level: Intro/Intermediate
Target Audience: Executive directors & CEOs, development staff
Faculty
Steve Willmont
Steve Willmont is a senior vice president with Netzel Grigsby Associates who directs major fundraising campaigns, feasibility studies, and development planning and training activities for a wide spectrum of nonprofit organizations in Ventura, Santa Barbara, and San Luis Obispo counties.
Steve believes that strong nonprofit agencies make for a strong community, and he is committed to building strong nonprofit staff and volunteer leadership teams. Steve brings the experience of over 30 years of professional nonprofit management to his clients. He has led successful capital and fundraising campaigns, as well as volunteer and staff training, for many organizations, including Boys & Girls Club of Camarillo, Isla Vista Youth Projects, Laguna Blanca School, among others.
Prior to joining NGA, Steve served as president & CEO of California YMCA Youth & Government where he worked extensively with the California legislature to increase support for the Y’s program. Under his leadership, the program grew to over 90 YMCAs in the state, serving over 3,500 students. He has also served as executive director and program director at multiple YMCA branches. His extensive expertise as an instructor and presenter, serving as a director of training events for the YMCA of the USA and regional trainings, has led to successful training roles with the Center for Nonprofit Leadership and the Association of Fundraising Professionals.
Steve is a Certified Fund Raising Executive and a past president of the Board of Directors for the Association of Fundraising Professionals Santa Barbara/Ventura Counties Chapter. He has been an active member of Optimist International in both northern and southern California, serving as District Lt. Governor and Club President. He is a Lifetime Optimist Member and has been honored as Optimist of the Year.
Steve graduated with a Bachelor of Science degree from Occidental College in Los Angeles.